Social media marketing in Malappuram

• A monthly content calendar shared in advance and tied to the services patients nearby ask about most
• Static posts and carousels in Malayalam and English, designed in your brand style
• Doctor-led reels and short videos, filmed in batches on planned shoot days, showing each doctor's name, qualifications, registration status and registration number (for medical doctors, the SMR/NMR number the NMC's October 2026 guidelines expect)
• Coverage of camps, CME sessions, launches and community programmes
• Comment and message handling under a written protocol that never gives medical advice in public or confirms that someone was a patient
• A monthly report on messages, calls, saves, shares and reel watch time, with recommendations for the next calendar

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. In Malappuram, the benchmark is the three nearest hospitals and clinics on Google Maps.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Malappuram, and adjust the next calendar. The first review happens in person or on video, whichever suits the drive from Kochi.

Malappuram town is the headquarters of what was Kerala's most populous district at the 2011 Census, with government and mid-sized private hospitals, clinics and labs around Kottappadi and Down Hill. The Government Medical College is in Manjeri, and Perinthalmanna and Kottakkal also have private hospitals, each within about 25 km, so the town's providers compete with all three. Many families have members working in Saudi Arabia, the UAE or elsewhere in the Gulf, and decisions about a parent's surgery or a delivery are often talked through on WhatsApp with them. Patients search in Malayalam or Manglish, and many women look specifically for a lady doctor.

We run social media marketing by specialty, because fertility and IVF clinics and orthopaedic hospitals in Malappuram are searched for in different ways:

• Fertility and IVF clinic marketing in MalappuramWith many husbands working in the Gulf, couples in Malappuram often plan fertility treatment around a short leave, so a clinic that sets out timelines, what can be done before the husband arrives and how to consult by video is easier to choose.
• Orthopaedic hospital marketing in MalappuramFootball is played and followed intensely across Malappuram, from local sevens tournaments to league matches, so knee and ankle injuries among young players are a regular reason people look for an orthopaedic surgeon here.
• Maternity hospital marketing in MalappuramExpectant mothers in Malappuram often weigh a nearby hospital against a bigger one in Manjeri or Perinthalmanna, and the decision is usually made with family, so labour-room facilities, newborn care arrangements and the obstetricians' OP days need to be clear in Malayalam and easy to forward on WhatsApp.
• Cancer centre marketing in MalappuramMalappuram is where Kerala's volunteer-led neighbourhood palliative care networks first took root in the late 1990s, so many families know home-based palliative support, and a cancer service is expected to work alongside local palliative groups and speak about treatment gently and without promises.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

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From Malappuram, our office opposite Aster Medcity is about 160 km, roughly four hours by road. Malappuram has no railway station of its own; Tirur, on the main line, is about 25 km away. Patients here often search by landmark, such as Kottappadi, Down Hill and Up Hill, so local pages and your Google Business Profile have to use those names.

• Social media marketing in Manjeri
• Social media marketing in Kottakkal
• Social media marketing in Perinthalmanna
• Social media marketing in Tirur
• All healthcare marketing in Malappuram
• Social media marketing: how we work

Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Malappuram pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Malappuram can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).