Social media marketing in Tirur

• Static posts and carousels in Malayalam and English, designed in your brand style
• Doctor-led reels and short videos, filmed in batches on planned shoot days, showing each doctor's name, qualifications, registration status and registration number (for medical doctors, the SMR/NMR number the NMC's October 2026 guidelines expect)
• Seasonal content for Kerala's calendar, including monsoon fevers, Karkidakam, Onam, Christmas and Ramadan, and health days such as World Heart Day
• Comment and message handling under a written protocol that never gives medical advice in public or confirms that someone was a patient
• Page clean-up so names, contact buttons, WhatsApp links and opening hours match on every platform
• Selective boosting of educational and hospital posts that already perform well, never posts that promote an individual doctor (NMC guidelines, clause 8.3(ii)), run from your own ad account with spend paid directly to Meta

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. We look at what a patient near Thazhepalam sees when they search your specialty today.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Tirur, and adjust the next calendar. By day 90 you can see which searches around Tirur bring calls, and the budget follows them.

Tirur has the government District Hospital along with private hospitals, clinics, labs and scan centres around the railway station and the town centre. It is one of Malappuram district's main business towns and serves the coast from Ponnani to Tanur and inland towns such as Kuttippuram and Valanchery, with Kottakkal's hospitals a short drive away. Patients include traders and their families, fishing communities from Tanur and the coast, and many Gulf-linked households; they search in Malayalam, often by doctor's name or 'near Tirur railway station', and expect quick WhatsApp replies.

We run social media marketing by specialty, because multispecialty hospitals and fertility and IVF clinics in Tirur are searched for in different ways:

• Multispecialty hospital marketing in TirurA private hospital in Tirur is compared with the District Hospital in town and with the larger private hospitals a short drive inland, so its strongest pages are the ones that name the consultant, give the OP days and say what the casualty can handle on the spot.
• Fertility and IVF clinic marketing in TirurAround Ponnani and Tanur, where many husbands work in the Gulf, fertility treatment is often planned for a single leave period, so a clinic that explains what can be done in that window, and what can be prepared before it, fits how couples plan.
• Diagnostic centre marketing in TirurPatients from Tanur, Ponnani and Kuttippuram often come into Tirur for scans they cannot get closer to home, so a scan centre that lists which scans it offers, how to prepare and when reports are ready saves them a wasted journey.
• Maternity hospital marketing in TirurMany women in Tirur and the coastal panchayats look specifically for a lady gynaecologist and prefer to deliver close to home, so women obstetricians' names, OP days and labour-room facilities need to be visible in Malayalam.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

Get your free visibility audit on WhatsApp Call +91 90742 52889

From Tirur, our office opposite Aster Medcity is about 130 km, roughly three and a half hours by road. Tirur is on the main railway line, and the train from Ernakulam takes roughly three hours. Patients here often search by landmark, such as Tirur railway station, Thazhepalam and Tirur bus stand, so local pages and your Google Business Profile have to use those names.

• Social media marketing in Kottakkal
• Social media marketing in Malappuram
• Social media marketing in Manjeri
• Social media marketing in Perinthalmanna
• All healthcare marketing in Tirur
• Social media marketing: how we work

Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Tirur pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Tirur can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).