Social media marketing in Kottakkal

• A monthly content calendar shared in advance and tied to the services patients nearby ask about most
• Static posts and carousels in Malayalam and English, designed in your brand style
• Doctor-led reels and short videos, filmed in batches on planned shoot days, showing each doctor's name, qualifications, registration status and registration number (for medical doctors, the SMR/NMR number the NMC's October 2026 guidelines expect)
• Coverage of camps, CME sessions, launches and community programmes
• Selective boosting of educational and hospital posts that already perform well, never posts that promote an individual doctor (NMC guidelines, clause 8.3(ii)), run from your own ad account with spend paid directly to Meta
• A monthly report on messages, calls, saves, shares and reel watch time, with recommendations for the next calendar

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. In Kottakkal, the benchmark is the three nearest hospitals and clinics on Google Maps.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Kottakkal, and adjust the next calendar. By day 90 you can see which searches around Kottakkal bring calls, and the budget follows them.

Kottakkal is closely linked with ayurveda: Arya Vaidya Sala has its hospital and treatment centres in the town, alongside an ayurveda college and many other vaidyasalas and treatment centres. The town also has multispecialty hospitals such as Aster MIMS Kottakkal at Changuvetty and Almas Hospital. Ayurveda patients come from other states and abroad for treatments lasting a week or more and research in English long before they arrive, often typing 'Kottakkal ayurveda treatment'; local families on the Changuvetty side use the multispecialty hospitals and clinics like those of any Malappuram town.

We run social media marketing by specialty, because multispecialty hospitals and ayurveda hospitals in Kottakkal are searched for in different ways:

• Multispecialty hospital marketing in KottakkalKottakkal's multispecialty hospitals serve a long stretch of NH 66 beyond the town itself, so casualty and specialist OP details need to be easy to check for someone driving in at short notice.
• Ayurveda hospital marketing in KottakkalBecause so many ayurveda visitors come to Kottakkal from other states or abroad for a full course of treatment, a centre's pages need to set out stay arrangements, food, what a typical treatment day involves and how to consult before travelling, with no cure claims, which the Drugs and Magic Remedies Act restricts.
• Physiotherapy clinic marketing in KottakkalAyurvedic care for back, joint and nerve conditions is much of what brings people to Kottakkal, so a physiotherapy clinic here is often weighed against it or used alongside it, and should explain plainly what physiotherapy involves without disparaging any other system of care.
• Diagnostic centre marketing in KottakkalSome visitors who come to Kottakkal for ayurvedic treatment bring reports from home or need routine tests during their stay, so a lab near the town centre that states its hours, report times and how it shares results can serve them as well as local families.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

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From Kottakkal, our office opposite Aster Medcity is about 145 km, roughly four hours by road. Tirur, about 15 km away, is the nearest main-line railway station. Patients here often search by landmark, such as Changuvetty, Kottakkal bus stand and Puthur, so local pages and your Google Business Profile have to use those names.

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Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Kottakkal pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Kottakkal can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).