Social media marketing in Manjeri

• Static posts and carousels in Malayalam and English, designed in your brand style
• Seasonal content for Kerala's calendar, including monsoon fevers, Karkidakam, Onam, Christmas and Ramadan, and health days such as World Heart Day
• Coverage of camps, CME sessions, launches and community programmes
• Comment and message handling under a written protocol that never gives medical advice in public or confirms that someone was a patient
• Page clean-up so names, contact buttons, WhatsApp links and opening hours match on every platform
• A monthly report on messages, calls, saves, shares and reel watch time, with recommendations for the next calendar

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. In Manjeri, the first check is how you appear for searches made around Kacheripadi.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Manjeri, and adjust the next calendar. By day 90 you can see which searches around Manjeri bring calls, and the budget follows them.

Manjeri has the Government Medical College, and the town serves the eastern side of Malappuram district towards Nilambur, Wandoor and Areekode. Around it are private multispecialty hospitals such as Korambayil Hospital, along with clinics, labs, scan centres and pharmacies serving both locals and the families of medical college patients. Patients come from Manjeri and the towns towards Nilambur, Wandoor and Areekode, along with bystanders of medical college inpatients who search late in the day for pharmacies, labs and scans nearby; many households have relatives in the Gulf who join treatment decisions over WhatsApp.

We run social media marketing by specialty, because multispecialty hospitals and physiotherapy clinics in Manjeri are searched for in different ways:

• Multispecialty hospital marketing in ManjeriWith a government medical college in town, private hospitals in Manjeri are often approached for second opinions and planned procedures by families weighing their options, so consultants' profiles and OP schedules matter more than the hospital's name.
• Physiotherapy clinic marketing in ManjeriManjeri's Payyanad Stadium and Malappuram's wider football culture mean sports injuries are a steady reason young people look for physiotherapy here, alongside rehabilitation for patients recently discharged from the town's hospitals.
• Diagnostic centre marketing in ManjeriSome patients who travel to Manjeri from Nilambur, Wandoor and Areekode for treatment choose to have scans or tests done privately nearby, so a centre that lists the scans it offers, how to prepare and when reports are ready earns those visits.
• Dialysis centre marketing in ManjeriThrice-weekly dialysis is hard to sustain from the Nilambur and Wandoor side when the nearest free slot is far away, so a Manjeri centre that says how soon it can take a new patient and which insurance or government schemes it accepts makes the family's decision easier.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

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From Manjeri, our office opposite Aster Medcity is about 170 km, roughly four to four and a half hours by road. Patients here often search by landmark, such as Kacheripadi, Court Road and Pandikkad Road, so local pages and your Google Business Profile have to use those names.

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• Social media marketing: how we work

Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Manjeri pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Manjeri can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).