Doctor branding in Malappuram

• Corrected, consistent profiles on the hospital website, Google, Practo, Justdial and professional directories
• A doctor directory or profile page with degrees stated exactly, registration status and registration number (the SMR/NMR number for medical doctors), special interests, languages and OPD timings at each consulting location
• A one-line professional description agreed with the doctor, naming a specific clinical interest, used everywhere in place of a slogan
• Monthly educational articles in English and Malayalam on the conditions and procedures the doctor handles most
• Short explainer videos answering patients' common questions, filmed between OPD sessions
• Plain, current portraits for directory and profile use, not promotional imagery

1. 1
   Discovery. We talk with the doctor about their specialty, the conditions patients most often ask them about, the cases colleagues refer to them and how comfortable they are on camera.
2. 2
   Clean-up. We search the doctor's name as a patient in Malappuram would, and correct wrong numbers, old addresses and duplicate listings before creating anything new.
3. 3
   Content. We agree a monthly list of patient questions and turn them into articles, videos and posts, drafted by us and approved by the doctor.
4. 4
   Review. Each month we check what appears for the doctor's name and specialty, profile visits and the enquiries they led to, and adjust the topics.

Malappuram town is the headquarters of what was Kerala's most populous district at the 2011 Census, with government and mid-sized private hospitals, clinics and labs around Kottappadi and Down Hill. The Government Medical College is in Manjeri, and Perinthalmanna and Kottakkal also have private hospitals, each within about 25 km, so the town's providers compete with all three. Many families have members working in Saudi Arabia, the UAE or elsewhere in the Gulf, and decisions about a parent's surgery or a delivery are often talked through on WhatsApp with them. Patients search in Malayalam or Manglish, and many women look specifically for a lady doctor.

We run doctor branding by specialty, because fertility and IVF clinics and orthopaedic hospitals in Malappuram are searched for in different ways:

• Fertility and IVF clinic marketing in MalappuramWith many husbands working in the Gulf, couples in Malappuram often plan fertility treatment around a short leave, so a clinic that sets out timelines, what can be done before the husband arrives and how to consult by video is easier to choose.
• Orthopaedic hospital marketing in MalappuramFootball is played and followed intensely across Malappuram, from local sevens tournaments to league matches, so knee and ankle injuries among young players are a regular reason people look for an orthopaedic surgeon here.
• Maternity hospital marketing in MalappuramExpectant mothers in Malappuram often weigh a nearby hospital against a bigger one in Manjeri or Perinthalmanna, and the decision is usually made with family, so labour-room facilities, newborn care arrangements and the obstetricians' OP days need to be clear in Malayalam and easy to forward on WhatsApp.
• Cancer centre marketing in MalappuramMalappuram is where Kerala's volunteer-led neighbourhood palliative care networks first took root in the late 1990s, so many families know home-based palliative support, and a cancer service is expected to work alongside local palliative groups and speak about treatment gently and without promises.

Listing corrections and a proper profile page are usually in place within the first four to six weeks. A recognisable professional presence built on regular content takes many months of consistent publishing, and we do not promise follower numbers or patient counts. Doctor branding usually starts with a set-up project for the audit, listing clean-up and directory pages, followed by a monthly retainer for articles and video. Scope depends on how many doctors are included, how much video is wanted and whether content is needed in both English and Malayalam. Hospitals usually scope the work per department or for the whole consultant team, and fees are never linked to patient numbers. See how our pricing works.

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From Malappuram, our office opposite Aster Medcity is about 160 km, roughly four hours by road. Malappuram has no railway station of its own; Tirur, on the main line, is about 25 km away. Patients here often search by landmark, such as Kottappadi, Down Hill and Up Hill, so local pages and your Google Business Profile have to use those names.

• Doctor branding in Manjeri
• Doctor branding in Kottakkal
• Doctor branding in Perinthalmanna
• Doctor branding in Tirur
• All healthcare marketing in Malappuram
• Doctor branding: how we work

One of our consultants sees patients at more than one hospital or clinic. How is that shown?

Each consulting location gets its own entry on the doctor's directory profile, with days, timings and that institution's booking contact, and we keep Google, Practo and each institution's own pages consistent with it. We check with each hospital before listing it, since some have their own rules on how visiting consultants are presented.

Who should pay for doctor branding, the doctor or the hospital?

Usually the hospital or clinic. The NMC's October 2026 advertising guidelines say a doctor should not engage a third party for marketing medical services (clause 8.1(ii)), so we normally work for the institution on its consultants' directory pages and patient education. If a doctor commissions work personally after taking legal advice, we limit it to correcting inaccurate information and patient education, and agree in writing who owns the accounts and content.

Can doctor branding include ads that promote me personally?

No. We do not run paid ads or boosted posts that promote an individual doctor to patients. The NMC's October 2026 advertising guidelines bar doctors from soliciting patients and self-promotion and bar hospital communication from portraying an individual doctor promotionally, and the codes for dentists and AYUSH practitioners also restrict soliciting patients. Hospital pages and ads for a department can list the consultants who work there factually, and educational content can be shared, but check any specific plan with your legal adviser.