Healthcare advertising agency for hospitals and clinics

Hospital adverts get rejected, restricted or reported more often than ads in most other industries. Google and Meta both have specific healthcare policies, and Indian law adds limits on what a medical advert may say. On top of that, patients respond to trust, not hype. An advert that shouts "lowest price knee surgery" may get clicks, but it can damage a hospital's standing and attract complaints.

Good healthcare advertising is calm, specific and useful. It tells a patient what service is available, where, and how to book, and it sends them to a page that answers their next questions.

• Google Search campaigns for specialties, procedures and "near me" searches, with location targeting around each branch
• Google Maps and local campaigns that promote your listing to nearby searchers
• Meta campaigns on Facebook and Instagram for awareness, department launches, camp announcements and factual health checkup package details, without discount, limited-period or free-treatment offers (NMC guidelines, clause 8.1(x))
• YouTube campaigns for hospital and department introductions and patient-education videos, without paid promotion of an individual doctor (NMC guidelines, clause 8.3(ii))
• Offline campaigns: hoarding, newspaper, radio and auto-branding creative, with QR codes or dedicated numbers for tracking where the medium allows; public hoardings carry only factual information on facilities and infrastructure (NMC guidelines, clause 5.2)
• Landing pages built for one service each, with click-to-call and click-to-WhatsApp buttons
• Creative in Malayalam, English and Arabic, checked for compliance before submission
• Tracking setup: call tracking, WhatsApp click events, form conversions and offline enquiry codes
• Ongoing optimisation and a monthly report

1. Objective. We agree one clear goal per campaign, for example more cataract consultations at one branch, or more enquiries for a service patients nearby are already searching for.
2. Audience and geography. We define who should see the ad and where, often a radius around the hospital plus districts that refer patients to you.
3. Compliance and policy check. Copy and creatives are reviewed against Indian rules and the Google or Meta healthcare policy for that treatment before anything is submitted.
4. Landing page and tracking. We make sure the click leads somewhere useful and every enquiry is counted.
5. Launch with controlled spend. We start with a modest daily budget, watch search terms and comments closely, and remove waste early.
6. Optimise. We shift budget towards the keywords, audiences and creatives that bring real enquiries, not just clicks.
7. Report. Monthly, by department and by channel, including cost per enquiry.

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Ad spend, the money that buys clicks and impressions, is paid by you directly to Google, Meta or the media owner. Adserr charges a separate management fee for planning, creative, tracking and optimisation. The ad accounts are set up in your hospital's name, so you keep the account history if you ever move on. Our pricing page explains this in more detail.

• Dental clinicspromoting implants, aligners and smile design
• Eye hospitalswith cataract and refractive surgery programmes
• Skin and hair clinics, where ad competition is high and before-and-after images are restricted by Meta and Google in ads and, for doctors, by the NMC's October 2026 guidelines
• Diagnostic centresselling health checkup packages and home collection

We keep campaigns well inside the following limits, and recommend legal review for anything unusual:

• Drugs and Magic Remedies (Objectionable Advertisements) Act 1954: prohibits advertisements claiming to diagnose, cure or treat certain listed conditions. Ads must not promise cures.
• Consumer Protection Act and the ASCI code: claims such as "best", "number one" or "100% success" need substantiation, and misleading ads can attract action. The NMC's October 2026 guidelines go further: superiority claims are allowed only if objectively verifiable on a transparent, independent basis (clause 8.1(ix)), and doctors shall not advertise success rates with claims such as "100% success" (clause 8.1(iii)).
• NMC Guidelines on Ethical Advertising and Public Communication (6 October 2026): they cover hospitals as well as doctors. Hospital ads should carry factual, verifiable information about services, facilities and charges, without superiority claims, inducements, testimonials or promotional portrayal of an individual doctor (clauses 8.3 and 9.1); doctors must not solicit patients or promote themselves (clause 8.1(ii)); search, sponsored and AI-assisted promotion all count as advertising (clause 3.2); and electronic media posts that feature a doctor should show the doctor's name, qualifications, registration status and SMR/NMR number (Explanations III and IV).
• PCPNDT Act: IVF and fertility ads must never refer to choosing the sex of a baby.
• Before-and-after images: Meta and Google restrict them in ads for cosmetic procedures, and the NMC's October 2026 guidelines bar doctors from displaying before-and-after photographs in promotion except strictly scientific or educational publication with anonymised patient consent (clause 8.1(v)); consent alone does not change that (clause 6.2). We keep them out of campaigns.
• Platform rules: Google may require certification for some healthcare advertisers, does not support remarketing or Customer Match for health ads and does not allow targeting people by health condition; Meta also restricts targeting based on health conditions.
• AI-generated content: the NMC's October 2026 guidelines prohibit AI-generated promotional campaigns for commercial interest and require any permitted AI-generated promotional content to carry a mark saying it is AI-made (clause 7.2). AI must never create or manipulate a patient's image, voice, testimonial or clinical outcome, or create a synthetic endorsement or representation of a real patient, doctor or other person (clause 7.2(b)). The wording is broad, so we take advice before using AI imagery or voice in any promotion.

Our guide to hospital advertising rules in India covers these in more depth.

We do not promise a fixed cost per patient or a set number of bookings, because these depend on your specialty, location, pricing and how quickly your team answers enquiries.

Hospital advertising in Kerala needs local judgement: when to switch to Malayalam, which festivals change patient behaviour, and how patients in the Gulf research treatment back home. Our office opposite Aster Medcity puts us in one of Kochi's busiest healthcare corridors, and our healthcare-only focus means compliance is part of the brief, not an afterthought. For campaign inspiration, see our collection of hospital advertising examples.

Can hospitals run Google Ads in India?

Yes. Hospitals can advertise their services on Google, subject to Google's healthcare policies, Indian law and the NMC's October 2026 guidelines, which treat search and sponsored promotion as advertising. Ads must avoid misleading, cure-based or superiority claims. Google also does not support remarketing or Customer Match for health ads, does not allow targeting people by health condition, and restricts or requires certification for some treatments.

How much should a hospital spend on advertising?

It depends on the specialty, the number of branches, local competition and your goals. A focused campaign for one department needs far less than a hospital-wide push. We recommend starting with a test budget, measuring cost per enquiry, and scaling what works.

Are Facebook and Instagram ads effective for hospitals?

They work well for awareness campaigns, department launches, camp announcements and factual information about checkup packages, where you are reaching people before they search. Discount-led or free-offer ads are best avoided, because the NMC's October 2026 guidelines restrict inducements that encourage unnecessary tests or treatment. For urgent or specific needs, Google Search usually performs better, and many hospitals use both.

Can we use patient testimonials in ads?

Not in campaigns we run. Under the NMC's Guidelines on Ethical Advertising and Public Communication (6 October 2026), patient consent does not by itself make a testimonial or promotional patient story acceptable (clause 6.2), doctors must not request or share patient testimonials for professional promotion on social media (Explanation V), patient details that could identify someone should not be shared publicly (clause 7.4), and clinical establishments may advertise only factual, verifiable information (clause 9.1). We build ads on services, facilities and access instead.

Do you design hoardings and newspaper ads too?

Yes. We create offline creative and plan placements, and add tracking such as a dedicated number or QR code where the medium allows. Public hoardings let out by municipal, transport, railway or airport authorities may carry only factual information on facilities and infrastructure under the NMC's October 2026 guidelines (clause 5.2), so we keep them to that and take advice before adding booking prompts. Media costs are paid directly to the media owner.

See how we work with hospitals and clinics in Kannur, Kochi, Kollam, Kottayam, Kozhikode, Malappuram, Palakkad, Thiruvananthapuram and Thrissur, or browse all 49 Kerala towns we serve.