Social media marketing in Perinthalmanna

• Static posts and carousels in Malayalam and English, designed in your brand style
• Doctor-led reels and short videos, filmed in batches on planned shoot days, showing each doctor's name, qualifications, registration status and registration number (for medical doctors, the SMR/NMR number the NMC's October 2026 guidelines expect)
• Coverage of camps, CME sessions, launches and community programmes
• Comment and message handling under a written protocol that never gives medical advice in public or confirms that someone was a patient
• Page clean-up so names, contact buttons, WhatsApp links and opening hours match on every platform
• A monthly report on messages, calls, saves, shares and reel watch time, with recommendations for the next calendar

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. In Perinthalmanna, the first check is how you appear for searches made around Jubilee Junction.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Perinthalmanna, and adjust the next calendar. The first review happens in person or on video, whichever suits the drive from Kochi.

Perinthalmanna is a small town with many hospitals: EMS Memorial Co-operative Hospital, Moulana Hospital on Ooty Road, KIMS Al Shifa and the government District Hospital, with MES Medical College close by at Palachode. Around them are many clinics, labs, scan centres and pharmacies, and the town draws patients from across eastern Malappuram and the neighbouring parts of Palakkad district. Patients travel in from Mannarkkad, Pattambi, Malappuram and the Nilambur side, often with a relative and a referral letter, and Gulf earnings pay for private care in many families; they compare hospitals by consultant name and word of mouth, then check Google and WhatsApp for timings.

We run social media marketing by specialty, because multispecialty hospitals and dental clinics in Perinthalmanna are searched for in different ways:

• Multispecialty hospital marketing in PerinthalmannaSeveral hospitals and a private medical college sit within a few kilometres of Jubilee Junction, so a Perinthalmanna hospital competes department by department, and named consultants, OP days and facilities are what families compare.
• Dental clinic marketing in PerinthalmannaPatients around Perinthalmanna can also use the clinics of the private dental college at Palachode, so a dental practice in town needs to show what it adds, such as appointment times, a named dentist and clear explanations of treatment plans.
• Physiotherapy clinic marketing in PerinthalmannaMany patients treated in Perinthalmanna's hospitals live an hour or more away in Mannarkkad, Pattambi or towards Nilambur, so physiotherapy clinics here are often used for a short block of sessions before the patient goes home, or to plan home exercises and follow-up.
• Diagnostic centre marketing in PerinthalmannaMany patients reach Perinthalmanna with a referral letter and a list of tests from a doctor elsewhere and want everything done in one trip, so a lab or scan centre that publishes its test list, fasting instructions and report times saves them a return journey.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

Get your free visibility audit on WhatsApp Call +91 90742 52889

From Perinthalmanna, our office opposite Aster Medcity is about 145 km, roughly three and a half to four hours by road. Patients here often search by landmark, such as Jubilee Junction, Ooty Road and Angadipuram, so local pages and your Google Business Profile have to use those names.

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Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Perinthalmanna pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Perinthalmanna can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).