Healthcare advertising on Google and Meta in Manjeri

• Ad schedules matched to OPD and call-centre hours, so call ads run only when someone is there to answer
• Facebook and Instagram campaigns for planned procedures, factual health checkup package details and plain screening-camp announcements, with click-to-WhatsApp ads where patients prefer to start in chat and no discount, limited-period or fear-based wording
• One landing page per campaign showing the treatment, the doctors, the location and visible call and WhatsApp buttons
• Tracking for calls, WhatsApp clicks and form enquiries, set up so enquiries are still counted if Meta restricts the website data your account can share as a health advertiser
• Regular reviews of the search terms patients actually typed, with budget moved towards the departments and audiences producing real enquiries
• A monthly report of spend, enquiries and cost per enquiry by department, branch and platform

1. 1
   Goal. We agree one measurable goal per campaign, such as more consultations for one treatment at one branch or more enquiries for a service patients nearby already search for, and the test budget you are comfortable with. In Manjeri, the first check is how you appear for searches made around Kacheripadi.
2. 2
   Build. We open or audit the ad accounts in your name, write and compliance-check the ads, build the landing pages and test that every call and WhatsApp click is recorded.
3. 3
   Launch. Campaigns start on a modest daily budget around Manjeri, and in the first weeks we read the real search terms and comments closely to cut waste early.
4. 4
   Optimise and report. Through the month budget moves to what brings enquiries, and each month you get spend, enquiries and cost per enquiry by department, with a clear recommendation to scale, change or stop. We compare enquiries from Manjeri with those from Malappuram and Perinthalmanna and widen the radius where it pays.

Manjeri has the Government Medical College, and the town serves the eastern side of Malappuram district towards Nilambur, Wandoor and Areekode. Around it are private multispecialty hospitals such as Korambayil Hospital, along with clinics, labs, scan centres and pharmacies serving both locals and the families of medical college patients. Patients come from Manjeri and the towns towards Nilambur, Wandoor and Areekode, along with bystanders of medical college inpatients who search late in the day for pharmacies, labs and scans nearby; many households have relatives in the Gulf who join treatment decisions over WhatsApp.

We run healthcare advertising on Google and Meta by specialty, because multispecialty hospitals and physiotherapy clinics in Manjeri are searched for in different ways:

• Multispecialty hospital marketing in ManjeriWith a government medical college in town, private hospitals in Manjeri are often approached for second opinions and planned procedures by families weighing their options, so consultants' profiles and OP schedules matter more than the hospital's name.
• Physiotherapy clinic marketing in ManjeriManjeri's Payyanad Stadium and Malappuram's wider football culture mean sports injuries are a steady reason young people look for physiotherapy here, alongside rehabilitation for patients recently discharged from the town's hospitals.
• Diagnostic centre marketing in ManjeriSome patients who travel to Manjeri from Nilambur, Wandoor and Areekode for treatment choose to have scans or tests done privately nearby, so a centre that lists the scans it offers, how to prepare and when reports are ready earns those visits.
• Dialysis centre marketing in ManjeriThrice-weekly dialysis is hard to sustain from the Nilambur and Wandoor side when the nearest free slot is far away, so a Manjeri centre that says how soon it can take a new patient and which insurance or government schemes it accepts makes the family's decision easier.

Search ads can bring calls within the first week if the landing pages and tracking are ready, but the first four to eight weeks are mostly about learning which searches and audiences turn into real patients. A stable cost per enquiry usually takes two to three months to establish, and it varies with specialty, season and how quickly your team answers. Ad spend is paid by you directly to Google and Meta and never passes through Adserr, and our management fee for planning, creative, landing pages, tracking and optimisation is separate. The fee depends on the number of campaigns, departments, branches and languages, and on how many landing pages need building. Offline media such as hoardings and print is paid separately, directly to the media owner. See how our pricing works.

Get your free visibility audit on WhatsApp Call +91 90742 52889

From Manjeri, our office opposite Aster Medcity is about 170 km, roughly four to four and a half hours by road. Patients here often search by landmark, such as Kacheripadi, Court Road and Pandikkad Road, so local pages and your Google Business Profile have to use those names.

• Healthcare advertising (Google & Meta ads) in Malappuram
• Healthcare advertising (Google & Meta ads) in Perinthalmanna
• Healthcare advertising (Google & Meta ads) in Kottakkal
• All healthcare marketing in Manjeri
• Healthcare advertising (Google & Meta ads): how we work

Why do Google or Meta keep rejecting our ads for a treatment?

Health ads are reviewed more strictly than most. Common reasons are claims of cure or guaranteed results, before-and-after or body-focused images, wording that suggests the viewer has a condition, and treatments the platform restricts. We check copy against both platform policy and Indian law before submitting, and when an ad is still disapproved we rewrite it or appeal through the platform's process.

Can our ads run only when the front desk can answer calls?

Yes. We set ad schedules to your OPD and call-centre hours and turn call assets off outside them, while WhatsApp or form ads can keep running overnight if someone replies first thing next morning. An unanswered call is the most expensive click your hospital or clinic can pay for.

How soon will ads bring patients to our hospital or clinic in Manjeri?

Calls and WhatsApp messages can start within days of launch, but whether they become appointments depends on your pricing, doctor availability and how quickly enquiries are answered. We judge campaigns on enquiries and, where you share booking data, on appointments, and we review after the first month before suggesting any increase in budget.