Social media marketing in Perumbavoor

• Static posts and carousels in Malayalam and English, designed in your brand style
• Doctor-led reels and short videos, filmed in batches on planned shoot days, showing each doctor's name, qualifications, registration status and registration number (for medical doctors, the SMR/NMR number the NMC's October 2026 guidelines expect)
• Seasonal content for Kerala's calendar, including monsoon fevers, Karkidakam, Onam, Christmas and Ramadan, and health days such as World Heart Day
• Comment and message handling under a written protocol that never gives medical advice in public or confirms that someone was a patient
• Page clean-up so names, contact buttons, WhatsApp links and opening hours match on every platform
• A monthly report on messages, calls, saves, shares and reel watch time, with recommendations for the next calendar

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. We look at what a patient near Kalady Junction sees when they search your specialty today.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Perumbavoor, and adjust the next calendar. We compare enquiries from Perumbavoor with those from Aluva and Angamaly and widen the radius where it pays.

Perumbavoor is a busy MC Road town at the centre of a large plywood and timber industry, which brings a big workforce from other states alongside long-settled Malayali families. A government taluk headquarters hospital serves the town, and private hospitals, clinics, labs and pharmacies serve both groups, with surrounding villages such as Vallam, Odakkali and Kuruppampady depending on Perumbavoor for specialist care. Workers from other states search on their phones in Hindi, Bengali or simple English for 'clinic near me open now' and choose on fees, timings and whether staff can speak their language, while local families still choose largely by word of mouth and then check Google.

We run social media marketing by specialty, because multispecialty hospitals and physiotherapy clinics in Perumbavoor are searched for in different ways:

• Multispecialty hospital marketing in PerumbavoorPerumbavoor hospitals serve a large workforce from other states alongside long-settled Malayali families, so a hospital here is judged on whether workers can be understood at the front desk and whether families can trust its casualty cover at night.
• Physiotherapy clinic marketing in PerumbavoorWorkers recovering from injuries in the timber and plywood units often want short, clearly priced programmes with evening or Sunday sessions that fit around their shifts.
• Diagnostic centre marketing in PerumbavoorWith a large cluster of plywood and timber units in and around the town, pre-employment and periodic check-ups are a real line of work for labs here, alongside walk-in tests for workers who want quick, affordable results.
• Orthopaedic hospital marketing in PerumbavoorWork in the plywood, veneer and sawmill units around Perumbavoor carries a real risk of injury, and serious accidents in these units have been reported over the years, so orthopaedic and trauma care close to the industrial belt meets a genuine local need.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

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From Perumbavoor, our office opposite Aster Medcity is about 30 km, roughly an hour by road. Patients here often search by landmark, such as Perumbavoor KSRTC bus station, Kalady Junction and Vallam Junction, so local pages and your Google Business Profile have to use those names.

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• Social media marketing: how we work

Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Perumbavoor pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Perumbavoor can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).