Social media marketing in Aluva

• A monthly content calendar shared in advance and tied to the services patients nearby ask about most
• Static posts and carousels in Malayalam and English, designed in your brand style
• Doctor-led reels and short videos, filmed in batches on planned shoot days, showing each doctor's name, qualifications, registration status and registration number (for medical doctors, the SMR/NMR number the NMC's October 2026 guidelines expect)
• Seasonal content for Kerala's calendar, including monsoon fevers, Karkidakam, Onam, Christmas and Ramadan, and health days such as World Heart Day
• Coverage of camps, CME sessions, launches and community programmes
• A monthly report on messages, calls, saves, shares and reel watch time, with recommendations for the next calendar

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. In Aluva, the benchmark is the three nearest hospitals and clinics on Google Maps.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Aluva, and adjust the next calendar. By day 90 you can see which searches around Aluva bring calls, and the budget follows them.

Aluva is a gateway town on the Periyar, with the northern terminus of the Kochi Metro, a major railway station and Cochin International Airport a short drive away at Nedumbassery. Rajagiri Hospital is at Chunangamvely and the government District Hospital is in the town, and around them sit family clinics, dental and eye clinics, labs, home-nursing services and pharmacies serving the town and the surrounding panchayats. Many care decisions are made by sons and daughters working in the Gulf or other states, who research a parent's treatment from abroad and expect WhatsApp contact and reports sent to them, while elderly residents rely on a phone call or a relative checking Google.

We run social media marketing by specialty, because dental clinics and fertility and IVF clinics in Aluva are searched for in different ways:

• Dental clinic marketing in AluvaNRI visitors flying in through Cochin airport often try to complete dental work during a short trip home, so an Aluva clinic that explains how many visits a treatment needs and takes enquiries from abroad is easier to choose.
• Fertility and IVF clinic marketing in AluvaCouples with one partner working in the Gulf often have only a few weeks of leave for fertility treatment, and Aluva's closeness to Cochin airport makes it a practical base, so clinics here should set out realistic timelines and what can be done by video before arrival.
• Physiotherapy clinic marketing in AluvaMany older residents in and around Aluva live alone or with a spouse while their children work abroad, so home physiotherapy after a fall, stroke or joint surgery is a common need, and families expect visit schedules and progress updates on WhatsApp.
• Orthopaedic hospital marketing in AluvaKnee and hip replacements for older parents in Aluva are often researched by sons and daughters in the Gulf, who want the surgeon's details, recovery timelines and indicative costs in writing before they fly into Cochin airport, a short drive away.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

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From Aluva, our office opposite Aster Medcity is about 15 km, 30 to 45 minutes by road. From Aluva, NH 544 to Kalamassery and then the Container Road brings you to us without going through Edappally junction. Patients here often search by landmark, such as Bank Junction, Pump Junction and Aluva Manappuram, so local pages and your Google Business Profile have to use those names.

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Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Aluva pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Aluva can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).