Social media marketing in Kolenchery

• Static posts and carousels in Malayalam and English, designed in your brand style
• Coverage of camps, CME sessions, launches and community programmes
• Comment and message handling under a written protocol that never gives medical advice in public or confirms that someone was a patient
• Page clean-up so names, contact buttons, WhatsApp links and opening hours match on every platform
• Selective boosting of educational and hospital posts that already perform well, never posts that promote an individual doctor (NMC guidelines, clause 8.3(ii)), run from your own ad account with spend paid directly to Meta
• A monthly report on messages, calls, saves, shares and reel watch time, with recommendations for the next calendar

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. We look at what a patient near Kadayiruppu sees when they search your specialty today.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Kolenchery, and adjust the next calendar. We compare enquiries from Kolenchery with those from Muvattupuzha and Tripunithura and widen the radius where it pays.

Kolenchery is a small town on NH 85, and MOSC Medical College Hospital is in the town. Around it are pharmacies, labs, lodges and specialist clinics, and patients come in from eastern Ernakulam villages such as Puthencruz, Pattimattom and Kizhakkambalam as well as from the Muvattupuzha side. Patients include rural and semi-urban families from the Kunnathunad villages, factory workers from around Kizhakkambalam, and relatives of inpatients who search for pharmacies, labs and rooms near the medical college; many search in Malayalam and use the hospital as their landmark.

We run social media marketing by specialty, because multispecialty hospitals and physiotherapy clinics in Kolenchery are searched for in different ways:

• Multispecialty hospital marketing in KolencheryWith MOSC Medical College Hospital in the town, another hospital in the Kolenchery area competes on access, waiting times and continuity with a named consultant rather than on the range of departments.
• Physiotherapy clinic marketing in KolencheryPatients discharged after surgery or a stroke often go home to villages some distance from Kolenchery, so physiotherapy near home or by home visit, with progress shared on WhatsApp, can fill a real gap.
• Diagnostic centre marketing in KolencheryRelatives of inpatients at the medical college and workers from the factories around Kizhakkambalam both need tests close by, so labs here can serve walk-ins near the hospital and workplace check-ups further out.
• Dialysis centre marketing in KolencheryFor dialysis patients in the Kunnathunad villages, two or three sessions a week at a centre close to home is far easier than repeated trips to a large hospital, so availability and timings decide the choice.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

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From Kolenchery, our office opposite Aster Medcity is about 38 km, an hour to an hour and a quarter by road. Patients here often search by landmark, such as Kolenchery Church, Kadayiruppu and Puthencruz, so local pages and your Google Business Profile have to use those names.

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• Social media marketing: how we work

Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Kolenchery pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Kolenchery can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).