Social media marketing in Kothamangalam

• Static posts and carousels in Malayalam and English, designed in your brand style
• Seasonal content for Kerala's calendar, including monsoon fevers, Karkidakam, Onam, Christmas and Ramadan, and health days such as World Heart Day
• Coverage of camps, CME sessions, launches and community programmes
• Page clean-up so names, contact buttons, WhatsApp links and opening hours match on every platform
• Selective boosting of educational and hospital posts that already perform well, never posts that promote an individual doctor (NMC guidelines, clause 8.3(ii)), run from your own ad account with spend paid directly to Meta
• A monthly report on messages, calls, saves, shares and reel watch time, with recommendations for the next calendar

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. We look at what a patient near Cheriyapally sees when they search your specialty today.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Kothamangalam, and adjust the next calendar. By day 90 you can see which searches around Kothamangalam bring calls, and the budget follows them.

Kothamangalam is the last large town on NH 85 before the climb to Munnar, and serves as the referral centre for the high-range edge of Ernakulam and nearby parts of Idukki. Mar Baselios Medical Mission Hospital near the bus stand, St. Joseph's Hospital at Dharmagiri and the government taluk headquarters hospital are among the hospitals here, supported by clinics, labs and pharmacies serving farming families, forest-fringe settlements towards Kuttampuzha and students at the Mar Athanasius colleges. Patients include farming families, tribal communities from the Kuttampuzha forest settlements, college students and Gulf NRI households, plus travellers on the Munnar road who search for the nearest hospital after an accident or illness; many prefer to call rather than book online.

We run social media marketing by specialty, because multispecialty hospitals and orthopaedic hospitals in Kothamangalam are searched for in different ways:

• Multispecialty hospital marketing in KothamangalamKothamangalam's hospitals serve a large rural and forest-fringe population as well as students at the town's colleges, so a multispecialty hospital here needs departments and consultant timings that are easy to check before a long trip.
• Orthopaedic hospital marketing in KothamangalamRoad injuries on the ghat road towards Munnar and work injuries from farms and plantations in the high-range villages bring orthopaedic cases into Kothamangalam, so an orthopaedic service here should make casualty access and imaging easy to find.
• Maternity hospital marketing in KothamangalamExpectant mothers from Kuttampuzha and other forest-fringe settlements may live far from a labour room, so maternity care here is chosen partly on distance and transport, and on how clearly the hospital explains when to come in.
• Dialysis centre marketing in KothamangalamPatients on the high-range side, beyond Neriamangalam, can face a long journey for every session, so a Kothamangalam dialysis centre that is clear about slot availability and timings spares families repeated uncertainty.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

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From Kothamangalam, our office opposite Aster Medcity is about 50 km, roughly an hour and a half by road. Patients here often search by landmark, such as Kothamangalam private bus stand, Cheriyapally and Nellikuzhi, so local pages and your Google Business Profile have to use those names.

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Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Kothamangalam pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Kothamangalam can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).