Social media marketing in Kodungallur

• Doctor-led reels and short videos, filmed in batches on planned shoot days, showing each doctor's name, qualifications, registration status and registration number (for medical doctors, the SMR/NMR number the NMC's October 2026 guidelines expect)
• Seasonal content for Kerala's calendar, including monsoon fevers, Karkidakam, Onam, Christmas and Ramadan, and health days such as World Heart Day
• Coverage of camps, CME sessions, launches and community programmes
• Comment and message handling under a written protocol that never gives medical advice in public or confirms that someone was a patient
• Page clean-up so names, contact buttons, WhatsApp links and opening hours match on every platform
• Selective boosting of educational and hospital posts that already perform well, never posts that promote an individual doctor (NMC guidelines, clause 8.3(ii)), run from your own ad account with spend paid directly to Meta

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. We look at what a patient near Chandappura sees when they search your specialty today.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Kodungallur, and adjust the next calendar. By day 90 you can see which searches around Kodungallur bring calls, and the budget follows them.

Kodungallur has a government Taluk Headquarters Hospital, and private hospitals such as Modern Hospital and the CRAFT fertility hospital at Chandappura are also in the town. Clinics, labs and dental and eye practices serve the coastal panchayats from Azhikode and Eriyad to Mathilakam, and the town also takes patients from across the river in Ernakulam district. Many households here have someone working in the Gulf, so treatment is often decided with a relative abroad on a WhatsApp call, and families planning fertility treatment or a procedure often research in English before they decide. Fishing families from Azhikode and Eriyad tend to go to the nearest clinic they know by name.

We run social media marketing by specialty, because multispecialty hospitals and dental clinics in Kodungallur are searched for in different ways:

• Multispecialty hospital marketing in KodungallurDuring the Bharani festival at the Kodungallur temple, usually in March or April, the town fills with visitors for several days, so a hospital's casualty hours, ambulance number and directions around the temple area need to be right before the crowds arrive.
• Dental clinic marketing in KodungallurAlong the coast from Azhikode to Mathilakam, many households plan check-ups, fillings and crowns for when someone is back from the Gulf, so a clinic that publishes realistic treatment timelines and takes bookings ahead on WhatsApp suits the way these families plan.
• Fertility and IVF clinic marketing in KodungallurKodungallur already has a dedicated fertility hospital, so a fertility clinic here is compared by people who read in detail, often in English, before they decide, and who want to know how many visits are involved.
• Diagnostic centre marketing in KodungallurPatients coming in from the coastal panchayats or from across the district border usually want tests, results and the consultation done in one trip, so a diagnostic centre that states its report times and opening hours clearly saves them a second journey.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

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From Kodungallur, our office opposite Aster Medcity is about 30 km, roughly 45 minutes to an hour by road. The drive runs up NH 66 through North Paravur. Patients here often search by landmark, such as Kodungallur temple, Chandappura and Kothaparambu, so local pages and your Google Business Profile have to use those names.

• Social media marketing in North Paravur
• Social media marketing in Irinjalakuda
• Social media marketing in Chalakudy
• Social media marketing in Aluva
• All healthcare marketing in Kodungallur
• Social media marketing: how we work

Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Kodungallur pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Kodungallur can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).