Healthcare advertising on Google and Meta in Kodungallur

• Google Search campaigns built around treatment, specialty and 'near me' searches, with location targeting drawn around each branch and the towns that refer patients to you
• Ad schedules matched to OPD and call-centre hours, so call ads run only when someone is there to answer
• Facebook and Instagram campaigns for planned procedures, factual health checkup package details and plain screening-camp announcements, with click-to-WhatsApp ads where patients prefer to start in chat and no discount, limited-period or fear-based wording
• Tracking for calls, WhatsApp clicks and form enquiries, set up so enquiries are still counted if Meta restricts the website data your account can share as a health advertiser
• Regular reviews of the search terms patients actually typed, with budget moved towards the departments and audiences producing real enquiries
• A monthly report of spend, enquiries and cost per enquiry by department, branch and platform

1. 1
   Goal. We agree one measurable goal per campaign, such as more consultations for one treatment at one branch or more enquiries for a service patients nearby already search for, and the test budget you are comfortable with. We look at what a patient near Chandappura sees when they search your specialty today.
2. 2
   Build. We open or audit the ad accounts in your name, write and compliance-check the ads, build the landing pages and test that every call and WhatsApp click is recorded.
3. 3
   Launch. Campaigns start on a modest daily budget around Kodungallur, and in the first weeks we read the real search terms and comments closely to cut waste early.
4. 4
   Optimise and report. Through the month budget moves to what brings enquiries, and each month you get spend, enquiries and cost per enquiry by department, with a clear recommendation to scale, change or stop. We compare enquiries from Kodungallur with those from North Paravur and Irinjalakuda and widen the radius where it pays.

Kodungallur has a government Taluk Headquarters Hospital, and private hospitals such as Modern Hospital and the CRAFT fertility hospital at Chandappura are also in the town. Clinics, labs and dental and eye practices serve the coastal panchayats from Azhikode and Eriyad to Mathilakam, and the town also takes patients from across the river in Ernakulam district. Many households here have someone working in the Gulf, so treatment is often decided with a relative abroad on a WhatsApp call, and families planning fertility treatment or a procedure often research in English before they decide. Fishing families from Azhikode and Eriyad tend to go to the nearest clinic they know by name.

We run healthcare advertising on Google and Meta by specialty, because multispecialty hospitals and dental clinics in Kodungallur are searched for in different ways:

• Multispecialty hospital marketing in KodungallurDuring the Bharani festival at the Kodungallur temple, usually in March or April, the town fills with visitors for several days, so a hospital's casualty hours, ambulance number and directions around the temple area need to be right before the crowds arrive.
• Dental clinic marketing in KodungallurAlong the coast from Azhikode to Mathilakam, many households plan check-ups, fillings and crowns for when someone is back from the Gulf, so a clinic that publishes realistic treatment timelines and takes bookings ahead on WhatsApp suits the way these families plan.
• Fertility and IVF clinic marketing in KodungallurKodungallur already has a dedicated fertility hospital, so a fertility clinic here is compared by people who read in detail, often in English, before they decide, and who want to know how many visits are involved.
• Diagnostic centre marketing in KodungallurPatients coming in from the coastal panchayats or from across the district border usually want tests, results and the consultation done in one trip, so a diagnostic centre that states its report times and opening hours clearly saves them a second journey.

Search ads can bring calls within the first week if the landing pages and tracking are ready, but the first four to eight weeks are mostly about learning which searches and audiences turn into real patients. A stable cost per enquiry usually takes two to three months to establish, and it varies with specialty, season and how quickly your team answers. Ad spend is paid by you directly to Google and Meta and never passes through Adserr, and our management fee for planning, creative, landing pages, tracking and optimisation is separate. The fee depends on the number of campaigns, departments, branches and languages, and on how many landing pages need building. Offline media such as hoardings and print is paid separately, directly to the media owner. See how our pricing works.

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From Kodungallur, our office opposite Aster Medcity is about 30 km, roughly 45 minutes to an hour by road. The drive runs up NH 66 through North Paravur. Patients here often search by landmark, such as Kodungallur temple, Chandappura and Kothaparambu, so local pages and your Google Business Profile have to use those names.

• Healthcare advertising (Google & Meta ads) in North Paravur
• Healthcare advertising (Google & Meta ads) in Irinjalakuda
• Healthcare advertising (Google & Meta ads) in Chalakudy
• Healthcare advertising (Google & Meta ads) in Aluva
• All healthcare marketing in Kodungallur
• Healthcare advertising (Google & Meta ads): how we work

Why do Google or Meta keep rejecting our ads for a treatment?

Health ads are reviewed more strictly than most. Common reasons are claims of cure or guaranteed results, before-and-after or body-focused images, wording that suggests the viewer has a condition, and treatments the platform restricts. We check copy against both platform policy and Indian law before submitting, and when an ad is still disapproved we rewrite it or appeal through the platform's process.

Can our ads run only when the front desk can answer calls?

Yes. We set ad schedules to your OPD and call-centre hours and turn call assets off outside them, while WhatsApp or form ads can keep running overnight if someone replies first thing next morning. An unanswered call is the most expensive click your hospital or clinic can pay for.

How soon will ads bring patients to our hospital or clinic in Kodungallur?

Calls and WhatsApp messages can start within days of launch, but whether they become appointments depends on your pricing, doctor availability and how quickly enquiries are answered. We judge campaigns on enquiries and, where you share booking data, on appointments, and we review after the first month before suggesting any increase in budget.