Social media marketing in North Paravur

• A monthly content calendar shared in advance and tied to the services patients nearby ask about most
• Static posts and carousels in Malayalam and English, designed in your brand style
• Doctor-led reels and short videos, filmed in batches on planned shoot days, showing each doctor's name, qualifications, registration status and registration number (for medical doctors, the SMR/NMR number the NMC's October 2026 guidelines expect)
• Seasonal content for Kerala's calendar, including monsoon fevers, Karkidakam, Onam, Christmas and Ramadan, and health days such as World Heart Day
• Comment and message handling under a written protocol that never gives medical advice in public or confirms that someone was a patient
• Selective boosting of educational and hospital posts that already perform well, never posts that promote an individual doctor (NMC guidelines, clause 8.3(ii)), run from your own ad account with spend paid directly to Meta

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. In North Paravur, the first check is how you appear for searches made around Paravur private bus stand.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around North Paravur, and adjust the next calendar. The first review can be held at your hospital or clinic or at our office.

North Paravur is an old taluk headquarters town in the Periyar delta and part of the Muziris heritage area, with the government taluk headquarters hospital and Don Bosco Hospital in the town and the Sree Narayana Institute of Medical Sciences medical college hospital at Chalakka nearby. Clinics, labs and pharmacies serve the town and a wide belt of riverside and coastal villages such as Chendamangalam and Moothakunnam, with Kodungallur just across the Thrissur border. Patients are a mix of fishing, handloom and farming families and Gulf NRI households from the surrounding villages; they lean on Malayalam, family recommendations and the nearest open clinic, and check Google Maps before deciding whether to travel to Kochi for specialist care.

We run social media marketing by specialty, because multispecialty hospitals and diagnostic centres in North Paravur are searched for in different ways:

• Multispecialty hospital marketing in North ParavurParavur's hospitals are weighed against the medical college hospital at Chalakka and against Kochi, so a multispecialty hospital here needs to show its departments, consultants and casualty hours clearly enough that families do not assume they must travel.
• Diagnostic centre marketing in North ParavurMonsoon fevers send families from the riverside and coastal villages into Paravur for blood tests every year, so labs that show early opening, home collection and quick report delivery on WhatsApp are easier to choose.
• Maternity hospital marketing in North ParavurExpectant mothers from the delta villages and the Kodungallur side weigh the drive to Kochi against care closer to home, so a Paravur maternity service is chosen on clear information about its labour room, newborn care and emergency arrangements.
• Dialysis centre marketing in North ParavurDialysis usually means two or three sessions a week, and from villages such as Chendamangalam, Moothakunnam or the islands, a centre in Paravur saves a repeated trip towards Kochi, so slot availability and transport details matter more than branding.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

Get your free visibility audit on WhatsApp Call +91 90742 52889

From North Paravur, our office opposite Aster Medcity is about 17 km, 30 to 40 minutes by road. NH 66 through Varapuzha brings you to Cheranalloor junction, a few minutes from our office. Patients here often search by landmark, such as Paravur private bus stand, Paravur KSRTC bus stand and Fort Road, so local pages and your Google Business Profile have to use those names.

• Social media marketing in Cheranalloor
• Social media marketing in Aluva
• Social media marketing in Kodungallur
• Social media marketing in Edappally
• All healthcare marketing in North Paravur
• Social media marketing: how we work

Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in North Paravur pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of North Paravur can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).