Social media marketing in Kochi

• Static posts and carousels in Malayalam and English, designed in your brand style
• Seasonal content for Kerala's calendar, including monsoon fevers, Karkidakam, Onam, Christmas and Ramadan, and health days such as World Heart Day
• Coverage of camps, CME sessions, launches and community programmes
• Comment and message handling under a written protocol that never gives medical advice in public or confirms that someone was a patient
• Selective boosting of educational and hospital posts that already perform well, never posts that promote an individual doctor (NMC guidelines, clause 8.3(ii)), run from your own ad account with spend paid directly to Meta
• A monthly report on messages, calls, saves, shares and reel watch time, with recommendations for the next calendar

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. In Kochi, the first check is how you appear for searches made around MG Road.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Kochi, and adjust the next calendar. We compare enquiries from Kochi with those from Kadavanthra and Vyttila and widen the radius where it pays.

Kochi's private hospital market is crowded, with hospitals such as Aster Medcity at Cheranalloor, Amrita Hospital at Ponekkara, Lisie Hospital in Kaloor, Lourdes Hospital in Pachalam and Renai Medicity in Palarivattom, alongside the General Hospital in the city centre and Government Medical College Ernakulam at Kalamassery. Between them sit specialist consulting rooms, dental and skin practices, fertility centres, diagnostic chains and physiotherapy clinics, many led by consultants who also work in hospitals. The city takes referrals from across central Kerala, Lakshadweep and Gulf Malayali families. City residents search by neighbourhood, metro station or doctor name rather than 'Kochi'; referral patients from other districts and GCC families research in English before travelling and expect quick WhatsApp replies.

We run social media marketing by specialty, because multispecialty hospitals and dental clinics in Kochi are searched for in different ways:

• Multispecialty hospital marketing in KochiSeriously ill patients from Lakshadweep are regularly brought to Kochi by air or sea, and families from across central Kerala come here for specialist surgery, so a Kochi hospital's departments are often compared by relatives who must decide quickly and from a distance.
• Dental clinic marketing in KochiNRI families on summer, Onam or Christmas visits often try to fit dental treatment into a short stay in Kochi, so clinics that publish realistic timelines and answer WhatsApp enquiries from abroad are easier to choose.
• Fertility and IVF clinic marketing in KochiKochi fertility clinics often see couples where one partner works in the Gulf, so consultations and treatment cycles have to be planned around a few weeks of leave, and clear timelines, first consultations by video and careful handling of records matter.
• Ayurveda hospital marketing in KochiCochin International Airport is a main arrival point for overseas visitors to central Kerala, so ayurveda centres in and around Kochi compete for visitors as well as residents, which makes clear English information essential, with none of the cure claims the Drugs and Magic Remedies Act restricts.
• Dialysis centre marketing in KochiGulf Malayalis on dialysis who come home on leave need their sessions arranged before they land, so Kochi centres that explain how to book holiday dialysis and which records to send in advance are easier for families to plan around.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

Get your free visibility audit on WhatsApp Call +91 90742 52889

From Kochi, our office opposite Aster Medcity is 15 minutes to an hour away by road. Patients here often search by landmark, such as MG Road, Kaloor and Marine Drive, so local pages and your Google Business Profile have to use those names.

• Social media marketing in Kadavanthra
• Social media marketing in Vyttila
• Social media marketing in Palarivattom
• Social media marketing in Fort Kochi
• All healthcare marketing in Kochi
• Social media marketing: how we work

Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Kochi pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Kochi can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).