Social media marketing in Vyttila

• Static posts and carousels in Malayalam and English, designed in your brand style
• Doctor-led reels and short videos, filmed in batches on planned shoot days, showing each doctor's name, qualifications, registration status and registration number (for medical doctors, the SMR/NMR number the NMC's October 2026 guidelines expect)
• Seasonal content for Kerala's calendar, including monsoon fevers, Karkidakam, Onam, Christmas and Ramadan, and health days such as World Heart Day
• Coverage of camps, CME sessions, launches and community programmes
• Comment and message handling under a written protocol that never gives medical advice in public or confirms that someone was a patient
• Selective boosting of educational and hospital posts that already perform well, never posts that promote an individual doctor (NMC guidelines, clause 8.3(ii)), run from your own ad account with spend paid directly to Meta

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. In Vyttila, the first check is how you appear for searches made around Vyttila Mobility Hub.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Vyttila, and adjust the next calendar. The first review can be held at your hospital or clinic or at our office.

Vyttila is Kochi's transport crossroads, where the NH 66 bypass meets the roads to Tripunithura and the city centre and the Vyttila Mobility Hub brings in buses from across Kerala. VPS Lakeshore is nearby at Nettoor, and clinics, labs and dental, physiotherapy and paediatric practices line the junction and the apartment belt towards Thammanam, Chalikkavattom and Ponnurunni. Patients include commuters passing through the hub, families in the newer flats along the bypass and residents of older neighbourhoods; they search by the hub, the metro station and the flyover, and pick clinics they can reach without getting stuck at the junction.

We run social media marketing by specialty, because multispecialty hospitals and dental clinics in Vyttila are searched for in different ways:

• Multispecialty hospital marketing in VyttilaA hospital near Vyttila can be reached from most of the city and from buses arriving from the south and east, so it competes for planned visits with the city's larger hospitals and should make its departments and directions from the hub easy to find.
• Dental clinic marketing in VyttilaTravellers waiting at the Mobility Hub and commuters changing between bus, metro and water metro sometimes need urgent dental care, and a clinic within walking or auto distance of the hub with accurate hours can catch those searches.
• Diagnostic centre marketing in VyttilaCommuters through the Mobility Hub and the metro station, and residents of the flats along the bypass, often want fasting blood tests early in the morning before work, so early opening hours and home collection are worth showing prominently.
• Paediatric clinic marketing in VyttilaFamilies in the newer apartment blocks towards Thammanam, Chalikkavattom and Ponnurunni look for a paediatrician close to home with evening hours they can rely on.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

Get your free visibility audit on WhatsApp Call +91 90742 52889

From Vyttila, our office opposite Aster Medcity is about 16 km, 35 to 50 minutes by road. Patients here often search by landmark, such as Vyttila Mobility Hub, Vyttila metro station and Thammanam, so local pages and your Google Business Profile have to use those names.

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Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Vyttila pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Vyttila can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).