Social media marketing in Palarivattom

• A monthly content calendar shared in advance and tied to the services patients nearby ask about most
• Static posts and carousels in Malayalam and English, designed in your brand style
• Seasonal content for Kerala's calendar, including monsoon fevers, Karkidakam, Onam, Christmas and Ramadan, and health days such as World Heart Day
• Coverage of camps, CME sessions, launches and community programmes
• Page clean-up so names, contact buttons, WhatsApp links and opening hours match on every platform
• A monthly report on messages, calls, saves, shares and reel watch time, with recommendations for the next calendar

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. We look at what a patient near Palarivattom metro station sees when they search your specialty today.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Palarivattom, and adjust the next calendar. The first review can be held at your hospital or clinic or at our office.

Palarivattom sits on the NH 66 bypass between Edappally and Vyttila, with Renai Medicity in the area and the metro running along the road to Kaloor. The bypass and the roads towards Kakkanad and Kaloor are lined with specialist clinics, diagnostic centres and dental and skin practices, while Mamangalam, Vennala and Chakkaraparambu provide a steady residential patient base. Patients are residents of the surrounding neighbourhoods, office workers along the bypass and people coming in from Kakkanad and the eastern suburbs; they search by the bypass junction, the metro station and nearby hospitals.

We run social media marketing by specialty, because multispecialty hospitals and physiotherapy clinics in Palarivattom are searched for in different ways:

• Multispecialty hospital marketing in PalarivattomRenai Medicity is on Palarivattom's doorstep and the Edappally hospitals are a short drive north, so a mid-sized hospital here competes department by department and has to show which consultants are available when.
• Physiotherapy clinic marketing in PalarivattomOnce the Pink Line links Palarivattom to Kakkanad's IT parks, a physiotherapy clinic near Palarivattom Junction or the bypass station could become a practical after-work stop for desk workers with back and neck pain; until then, evening slots and parking details matter most.
• Diagnostic centre marketing in PalarivattomOffice workers along the bypass and residents of Mamangalam, Vennala and Chakkaraparambu look for early-morning tests and home collection close to home or work, and once the Pink Line stations open, patients from Kakkanad may find a Palarivattom lab easier to reach.
• Skin clinic marketing in PalarivattomSkin and cosmetic practices operate along the bypass and towards Kaloor, so a skin clinic here is compared side by side with several others on the same search and needs clear doctor credentials and procedure information to stand out.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

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From Palarivattom, our office opposite Aster Medcity is about 11 km, 25 to 35 minutes by road. Patients here often search by landmark, such as Palarivattom bypass junction, Palarivattom metro station and Mamangalam, so local pages and your Google Business Profile have to use those names.

• Social media marketing in Edappally
• Social media marketing in Kakkanad
• Social media marketing in Vyttila
• Social media marketing in Kadavanthra
• All healthcare marketing in Palarivattom
• Social media marketing: how we work

Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Palarivattom pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Palarivattom can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).