Social media marketing in Thrissur

• A monthly content calendar shared in advance and tied to the services patients nearby ask about most
• Doctor-led reels and short videos, filmed in batches on planned shoot days, showing each doctor's name, qualifications, registration status and registration number (for medical doctors, the SMR/NMR number the NMC's October 2026 guidelines expect)
• Seasonal content for Kerala's calendar, including monsoon fevers, Karkidakam, Onam, Christmas and Ramadan, and health days such as World Heart Day
• Coverage of camps, CME sessions, launches and community programmes
• Comment and message handling under a written protocol that never gives medical advice in public or confirms that someone was a patient
• Selective boosting of educational and hospital posts that already perform well, never posts that promote an individual doctor (NMC guidelines, clause 8.3(ii)), run from your own ad account with spend paid directly to Meta

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. In Thrissur, the first check is how you appear for searches made around Swaraj Round.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Thrissur, and adjust the next calendar. The first review happens in person or on video, whichever suits the drive from Kochi.

Thrissur has three medical colleges within a short drive of the Round: Government Medical College Thrissur at Mulankunnathukavu, Jubilee Mission Medical College near East Fort and Amala Institute of Medical Sciences at Amala Nagar, alongside the government General Hospital and many mid-sized private hospitals. The city is also a centre of Kerala ayurveda, with old vaidya families and the Vaidyaratnam pharmacy and museum near Ollur, and dental, eye, skin and fertility clinics line the roads leading out of the Round. Patients come in from Chavakkad, Kunnamkulam, Wadakkanchery and Irinjalakuda for specialist care. Thrissur families often choose a doctor through family, parish and community networks as much as through Google, and Gulf NRI households in the Chavakkad and Kunnamkulam belt research care for their parents from abroad, usually over WhatsApp. City searches tend to name the Round, a locality such as Punkunnam or Ayyanthole, or the doctor, rather than just 'Thrissur'.

We run social media marketing by specialty, because multispecialty hospitals and fertility and IVF clinics in Thrissur are searched for in different ways:

• Multispecialty hospital marketing in ThrissurThrissur Pooram, usually in April or May, brings very large crowds into the Round for processions and fireworks, so a hospital's casualty details, ambulance number and access routes during road closures need to be correct online before the festival begins.
• Fertility and IVF clinic marketing in ThrissurFertility clinics in Thrissur draw couples from the Gulf-linked Chavakkad and Kunnamkulam belt, many of whom can be in Kerala together only for a short period, so first consultations by video and a written timeline help them make that period count.
• Ayurveda hospital marketing in ThrissurThrissur's ayurveda tradition runs through old vaidya families and established institutions, so a newer ayurveda centre is compared with names families already know and has to make its own physicians, therapies and treatment arrangements clear.
• Diagnostic centre marketing in ThrissurSeveral banks, including South Indian Bank, CSB Bank and Dhanlaxmi Bank, have their head offices in Thrissur, alongside many other financial firms, so diagnostic centres can reach employers arranging staff health check-ups if their packages, reporting format and turnaround are clearly set out.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

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From Thrissur, our office opposite Aster Medcity is about 70 km, roughly one and a half to two hours by road. The drive is along NH 544 through Angamaly and Chalakudy, and Thrissur is also an easy train journey from Ernakulam. Patients here often search by landmark, such as Swaraj Round, Punkunnam and Ayyanthole, so local pages and your Google Business Profile have to use those names.

• Social media marketing in Irinjalakuda
• Social media marketing in Chalakudy
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• All healthcare marketing in Thrissur
• Social media marketing: how we work

Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Thrissur pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Thrissur can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).