Healthcare advertising on Google and Meta in Thrissur

• Negative keyword lists that stop spend on job seekers and students, such as searches for 'staff nurse vacancy' or 'MBBS admission', and on free-treatment searches
• Ad schedules matched to OPD and call-centre hours, so call ads run only when someone is there to answer
• One landing page per campaign showing the treatment, the doctors, the location and visible call and WhatsApp buttons
• Ad copy and creatives in Malayalam and English, and Arabic for Gulf audiences where needed, checked against the Drugs and Magic Remedies Act, the ASCI code and the Google and Meta healthcare policies before submission
• Regular reviews of the search terms patients actually typed, with budget moved towards the departments and audiences producing real enquiries
• A monthly report of spend, enquiries and cost per enquiry by department, branch and platform

1. 1
   Goal. We agree one measurable goal per campaign, such as more consultations for one treatment at one branch or more enquiries for a service patients nearby already search for, and the test budget you are comfortable with. In Thrissur, the benchmark is the three nearest hospitals and clinics on Google Maps.
2. 2
   Build. We open or audit the ad accounts in your name, write and compliance-check the ads, build the landing pages and test that every call and WhatsApp click is recorded.
3. 3
   Launch. Campaigns start on a modest daily budget around Thrissur, and in the first weeks we read the real search terms and comments closely to cut waste early.
4. 4
   Optimise and report. Through the month budget moves to what brings enquiries, and each month you get spend, enquiries and cost per enquiry by department, with a clear recommendation to scale, change or stop. By day 90 you can see which searches around Thrissur bring calls, and the budget follows them.

Thrissur has three medical colleges within a short drive of the Round: Government Medical College Thrissur at Mulankunnathukavu, Jubilee Mission Medical College near East Fort and Amala Institute of Medical Sciences at Amala Nagar, alongside the government General Hospital and many mid-sized private hospitals. The city is also a centre of Kerala ayurveda, with old vaidya families and the Vaidyaratnam pharmacy and museum near Ollur, and dental, eye, skin and fertility clinics line the roads leading out of the Round. Patients come in from Chavakkad, Kunnamkulam, Wadakkanchery and Irinjalakuda for specialist care. Thrissur families often choose a doctor through family, parish and community networks as much as through Google, and Gulf NRI households in the Chavakkad and Kunnamkulam belt research care for their parents from abroad, usually over WhatsApp. City searches tend to name the Round, a locality such as Punkunnam or Ayyanthole, or the doctor, rather than just 'Thrissur'.

We run healthcare advertising on Google and Meta by specialty, because multispecialty hospitals and fertility and IVF clinics in Thrissur are searched for in different ways:

• Multispecialty hospital marketing in ThrissurThrissur Pooram, usually in April or May, brings very large crowds into the Round for processions and fireworks, so a hospital's casualty details, ambulance number and access routes during road closures need to be correct online before the festival begins.
• Fertility and IVF clinic marketing in ThrissurFertility clinics in Thrissur draw couples from the Gulf-linked Chavakkad and Kunnamkulam belt, many of whom can be in Kerala together only for a short period, so first consultations by video and a written timeline help them make that period count.
• Ayurveda hospital marketing in ThrissurThrissur's ayurveda tradition runs through old vaidya families and established institutions, so a newer ayurveda centre is compared with names families already know and has to make its own physicians, therapies and treatment arrangements clear.
• Diagnostic centre marketing in ThrissurSeveral banks, including South Indian Bank, CSB Bank and Dhanlaxmi Bank, have their head offices in Thrissur, alongside many other financial firms, so diagnostic centres can reach employers arranging staff health check-ups if their packages, reporting format and turnaround are clearly set out.

Search ads can bring calls within the first week if the landing pages and tracking are ready, but the first four to eight weeks are mostly about learning which searches and audiences turn into real patients. A stable cost per enquiry usually takes two to three months to establish, and it varies with specialty, season and how quickly your team answers. Ad spend is paid by you directly to Google and Meta and never passes through Adserr, and our management fee for planning, creative, landing pages, tracking and optimisation is separate. The fee depends on the number of campaigns, departments, branches and languages, and on how many landing pages need building. Offline media such as hoardings and print is paid separately, directly to the media owner. See how our pricing works.

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From Thrissur, our office opposite Aster Medcity is about 70 km, roughly one and a half to two hours by road. The drive is along NH 544 through Angamaly and Chalakudy, and Thrissur is also an easy train journey from Ernakulam. Patients here often search by landmark, such as Swaraj Round, Punkunnam and Ayyanthole, so local pages and your Google Business Profile have to use those names.

• Healthcare advertising (Google & Meta ads) in Irinjalakuda
• Healthcare advertising (Google & Meta ads) in Chalakudy
• Healthcare advertising (Google & Meta ads) in Guruvayur
• Healthcare advertising (Google & Meta ads) in Kodungallur
• All healthcare marketing in Thrissur
• Healthcare advertising (Google & Meta ads): how we work

Why do Google or Meta keep rejecting our ads for a treatment?

Health ads are reviewed more strictly than most. Common reasons are claims of cure or guaranteed results, before-and-after or body-focused images, wording that suggests the viewer has a condition, and treatments the platform restricts. We check copy against both platform policy and Indian law before submitting, and when an ad is still disapproved we rewrite it or appeal through the platform's process.

Can our ads run only when the front desk can answer calls?

Yes. We set ad schedules to your OPD and call-centre hours and turn call assets off outside them, while WhatsApp or form ads can keep running overnight if someone replies first thing next morning. An unanswered call is the most expensive click your hospital or clinic can pay for.

How soon will ads bring patients to our hospital or clinic in Thrissur?

Calls and WhatsApp messages can start within days of launch, but whether they become appointments depends on your pricing, doctor availability and how quickly enquiries are answered. We judge campaigns on enquiries and, where you share booking data, on appointments, and we review after the first month before suggesting any increase in budget.