Healthcare advertising on Google and Meta in Thalassery

• Google Search campaigns built around treatment, specialty and 'near me' searches, with location targeting drawn around each branch and the towns that refer patients to you
• Negative keyword lists that stop spend on job seekers and students, such as searches for 'staff nurse vacancy' or 'MBBS admission', and on free-treatment searches
• Ad schedules matched to OPD and call-centre hours, so call ads run only when someone is there to answer
• Tracking for calls, WhatsApp clicks and form enquiries, set up so enquiries are still counted if Meta restricts the website data your account can share as a health advertiser
• Regular reviews of the search terms patients actually typed, with budget moved towards the departments and audiences producing real enquiries
• A monthly report of spend, enquiries and cost per enquiry by department, branch and platform

1. 1
   Goal. We agree one measurable goal per campaign, such as more consultations for one treatment at one branch or more enquiries for a service patients nearby already search for, and the test budget you are comfortable with. We look at what a patient near Logan's Road sees when they search your specialty today.
2. 2
   Build. We open or audit the ad accounts in your name, write and compliance-check the ads, build the landing pages and test that every call and WhatsApp click is recorded.
3. 3
   Launch. Campaigns start on a modest daily budget around Thalassery, and in the first weeks we read the real search terms and comments closely to cut waste early.
4. 4
   Optimise and report. Through the month budget moves to what brings enquiries, and each month you get spend, enquiries and cost per enquiry by department, with a clear recommendation to scale, change or stop. The first review happens in person or on video, whichever suits the drive from Kochi.

Thalassery is home to the Malabar Cancer Centre at Kodiyeri and the government General Hospital in town. Private hospitals, clinics, labs and pharmacies serve the town and its hinterland of Koothuparamba, Panoor and Dharmadam, with Mahe, part of Puducherry, just to the south. Alongside local families, many with Gulf links, Thalassery sees cancer patients and their bystanders who stay for weeks of treatment and search for lodges, pharmacies, labs, physiotherapy and supportive care near Kodiyeri.

We run healthcare advertising on Google and Meta by specialty, because physiotherapy clinics and diagnostic centres in Thalassery are searched for in different ways:

• Physiotherapy clinic marketing in ThalasserySome patients recovering from cancer surgery or treatment in Thalassery need physiotherapy during or after their stay, for example for shoulder movement or swelling after breast surgery, so a clinic should explain gently and factually what it offers and whether it makes home or lodge visits.
• Diagnostic centre marketing in ThalasseryLabs in Thalassery serve the town's own families and also patients in cancer treatment who need frequent blood counts during their stay, so early opening, report times and home or lodge sample collection carry more weight here than in most towns.
• Cancer centre marketing in ThalasseryThe Malabar Cancer Centre is in Thalassery, so a private cancer service here should say plainly which treatments, second opinions, follow-up or supportive care it offers, with no cure claims, which the Drugs and Magic Remedies Act restricts, and nothing that suggests a link with the centre.
• Mental health clinic marketing in ThalasseryA long course of cancer treatment puts heavy strain on patients and the relatives who stay with them in Thalassery, and some look for counselling nearby, so a mental health clinic should describe that support plainly, with fees and timings, and never in a way that plays on fear.

Search ads can bring calls within the first week if the landing pages and tracking are ready, but the first four to eight weeks are mostly about learning which searches and audiences turn into real patients. A stable cost per enquiry usually takes two to three months to establish, and it varies with specialty, season and how quickly your team answers. Ad spend is paid by you directly to Google and Meta and never passes through Adserr, and our management fee for planning, creative, landing pages, tracking and optimisation is separate. The fee depends on the number of campaigns, departments, branches and languages, and on how many landing pages need building. Offline media such as hoardings and print is paid separately, directly to the media owner. See how our pricing works.

Get your free visibility audit on WhatsApp Call +91 90742 52889

From Thalassery, our office opposite Aster Medcity is about 250 km, around six hours by road. Thalassery is a main-line stop, and the train from Ernakulam takes five to six hours. Patients here often search by landmark, such as Thalassery new bus stand, Logan's Road and Narangapuram, so local pages and your Google Business Profile have to use those names.

• Healthcare advertising (Google & Meta ads) in Kannur
• Healthcare advertising (Google & Meta ads) in Vadakara
• Healthcare advertising (Google & Meta ads) in Kozhikode
• All healthcare marketing in Thalassery
• Healthcare advertising (Google & Meta ads): how we work

Why do Google or Meta keep rejecting our ads for a treatment?

Health ads are reviewed more strictly than most. Common reasons are claims of cure or guaranteed results, before-and-after or body-focused images, wording that suggests the viewer has a condition, and treatments the platform restricts. We check copy against both platform policy and Indian law before submitting, and when an ad is still disapproved we rewrite it or appeal through the platform's process.

Can our ads run only when the front desk can answer calls?

Yes. We set ad schedules to your OPD and call-centre hours and turn call assets off outside them, while WhatsApp or form ads can keep running overnight if someone replies first thing next morning. An unanswered call is the most expensive click your hospital or clinic can pay for.

How soon will ads bring patients to our hospital or clinic in Thalassery?

Calls and WhatsApp messages can start within days of launch, but whether they become appointments depends on your pricing, doctor availability and how quickly enquiries are answered. We judge campaigns on enquiries and, where you share booking data, on appointments, and we review after the first month before suggesting any increase in budget.