Healthcare advertising on Google and Meta in Kozhikode

• Google Search campaigns built around treatment, specialty and 'near me' searches, with location targeting drawn around each branch and the towns that refer patients to you
• Negative keyword lists that stop spend on job seekers and students, such as searches for 'staff nurse vacancy' or 'MBBS admission', and on free-treatment searches
• Facebook and Instagram campaigns for planned procedures, factual health checkup package details and plain screening-camp announcements, with click-to-WhatsApp ads where patients prefer to start in chat and no discount, limited-period or fear-based wording
• One landing page per campaign showing the treatment, the doctors, the location and visible call and WhatsApp buttons
• Tracking for calls, WhatsApp clicks and form enquiries, set up so enquiries are still counted if Meta restricts the website data your account can share as a health advertiser
• A monthly report of spend, enquiries and cost per enquiry by department, branch and platform

1. 1
   Goal. We agree one measurable goal per campaign, such as more consultations for one treatment at one branch or more enquiries for a service patients nearby already search for, and the test budget you are comfortable with. We look at what a patient near Mananchira sees when they search your specialty today.
2. 2
   Build. We open or audit the ad accounts in your name, write and compliance-check the ads, build the landing pages and test that every call and WhatsApp click is recorded.
3. 3
   Launch. Campaigns start on a modest daily budget around Kozhikode, and in the first weeks we read the real search terms and comments closely to cut waste early.
4. 4
   Optimise and report. Through the month budget moves to what brings enquiries, and each month you get spend, enquiries and cost per enquiry by department, with a clear recommendation to scale, change or stop. By day 90 you can see which searches around Kozhikode bring calls, and the budget follows them.

Kozhikode is the main hospital centre of northern Kerala, with Government Medical College Kozhikode, the Government General Hospital (Beach Hospital) and private hospitals such as Aster MIMS at Govindapuram and Baby Memorial Hospital near Arayidathupalam, plus MVR Cancer Centre at Poolacode. Specialist clinics, dental and skin practices, fertility centres and diagnostic labs cluster along Mavoor Road and the bypass, and the city takes referrals from Wayanad, Malappuram and Kannur. City families choose by doctor's name and neighbourhood, referral patients arrive from Wayanad and the hill areas, and Gulf-connected families research procedures from abroad and expect WhatsApp replies outside Indian working hours; searches mix Malayalam, English and Manglish.

We run healthcare advertising on Google and Meta by specialty, because multispecialty hospitals and fertility and IVF clinics in Kozhikode are searched for in different ways:

• Multispecialty hospital marketing in KozhikodeKozhikode has many private hospitals as well as the Government Medical College, so a hospital's overall name matters less than whether a family can quickly find the right consultant, OP day and casualty contact.
• Fertility and IVF clinic marketing in KozhikodeKozhikode's fertility clinics are often researched from Riyadh, Dubai or Doha before a couple flies home, so pages that explain the first visit, the tests involved and a realistic timeline do much of the work before the first call.
• Cancer centre marketing in KozhikodeKozhikode is a centre of Kerala's palliative care movement, with the Institute of Palliative Medicine on the medical college campus, so many families in the region already know home-based palliative support, and a cancer service is expected to speak about treatment gently, factually and without promises.
• Mental health clinic marketing in KozhikodeKozhikode has two public mental health institutions, the Government Mental Health Centre at Kuthiravattam and IMHANS beside the medical college, so a private mental health clinic here should explain plainly how it works, from appointment times and fees to privacy, rather than compete on reputation.

Search ads can bring calls within the first week if the landing pages and tracking are ready, but the first four to eight weeks are mostly about learning which searches and audiences turn into real patients. A stable cost per enquiry usually takes two to three months to establish, and it varies with specialty, season and how quickly your team answers. Ad spend is paid by you directly to Google and Meta and never passes through Adserr, and our management fee for planning, creative, landing pages, tracking and optimisation is separate. The fee depends on the number of campaigns, departments, branches and languages, and on how many landing pages need building. Offline media such as hoardings and print is paid separately, directly to the media owner. See how our pricing works.

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From Kozhikode, our office opposite Aster Medcity is about 180 km, four and a half to five hours by road. The train from Ernakulam takes roughly four hours and is often quicker than the drive. Patients here often search by landmark, such as Mavoor Road, Mananchira and Palayam, so local pages and your Google Business Profile have to use those names.

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Why do Google or Meta keep rejecting our ads for a treatment?

Health ads are reviewed more strictly than most. Common reasons are claims of cure or guaranteed results, before-and-after or body-focused images, wording that suggests the viewer has a condition, and treatments the platform restricts. We check copy against both platform policy and Indian law before submitting, and when an ad is still disapproved we rewrite it or appeal through the platform's process.

Can our ads run only when the front desk can answer calls?

Yes. We set ad schedules to your OPD and call-centre hours and turn call assets off outside them, while WhatsApp or form ads can keep running overnight if someone replies first thing next morning. An unanswered call is the most expensive click your hospital or clinic can pay for.

How soon will ads bring patients to our hospital or clinic in Kozhikode?

Calls and WhatsApp messages can start within days of launch, but whether they become appointments depends on your pricing, doctor availability and how quickly enquiries are answered. We judge campaigns on enquiries and, where you share booking data, on appointments, and we review after the first month before suggesting any increase in budget.