Social media marketing in Palakkad

• Static posts and carousels in Malayalam and English, designed in your brand style
• Doctor-led reels and short videos, filmed in batches on planned shoot days, showing each doctor's name, qualifications, registration status and registration number (for medical doctors, the SMR/NMR number the NMC's October 2026 guidelines expect)
• Seasonal content for Kerala's calendar, including monsoon fevers, Karkidakam, Onam, Christmas and Ramadan, and health days such as World Heart Day
• Coverage of camps, CME sessions, launches and community programmes
• Comment and message handling under a written protocol that never gives medical advice in public or confirms that someone was a patient
• A monthly report on messages, calls, saves, shares and reel watch time, with recommendations for the next calendar

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. In Palakkad, the first check is how you appear for searches made around Stadium bus stand.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Palakkad, and adjust the next calendar. We compare enquiries from Palakkad with those from Ottapalam and Thrissur and widen the radius where it pays.

Palakkad has the Government Medical College at Yakkara, the District Hospital in town and a range of private hospitals, while the Ahalia campus at Kozhippara houses eye, ayurveda and other specialty hospitals. The district runs from the Kanjikode industrial area and the Chittur farm belt to Attappadi in the hills, and Coimbatore's large hospitals are only about 50 km away across Walayar. Palakkad families often weigh local hospitals against Coimbatore before planned procedures, and Tamil-speaking households, from the Kalpathy agraharams to the Chittur side, may search and talk in Tamil as well as Malayalam. Farming families and workers from Kanjikode usually go first to the nearest clinic they know and call before travelling.

We run social media marketing by specialty, because multispecialty hospitals and ayurveda hospitals in Palakkad are searched for in different ways:

• Multispecialty hospital marketing in PalakkadBecause Coimbatore is within easy reach across the state border, a Palakkad hospital is weighed against its large private hospitals for planned surgery and has to make a factual case built on its consultants, its facilities and the ease of follow-up close to home.
• Ayurveda hospital marketing in PalakkadCoimbatore airport, which the district administration puts about 55 km from Palakkad, is the nearest airport, so ayurveda centres here can reach out-of-state and overseas visitors who fly in, provided their English pages explain treatment length, stay arrangements and transfers clearly.
• Diagnostic centre marketing in PalakkadFactories in the Kanjikode industrial area often need pre-employment and periodic health check-ups for their workers, and HR teams compare labs on turnaround, reporting format and whether testing can be done on site.
• Dialysis centre marketing in PalakkadPatients from Attappadi and the border villages can spend much of a day travelling for each session, so a Palakkad centre that offers early or late shifts and says how soon a new patient can get a regular slot is easier to choose.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

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From Palakkad, our office opposite Aster Medcity is about 140 km, roughly three to three and a half hours by road. Palakkad Junction at Olavakkode is on the main line from Ernakulam, so the train is a good alternative to the drive. Patients here often search by landmark, such as Stadium bus stand, Sultanpet and Olavakkode, so local pages and your Google Business Profile have to use those names.

• Social media marketing in Ottapalam
• Social media marketing in Thrissur
• Social media marketing in Perinthalmanna
• All healthcare marketing in Palakkad
• Social media marketing: how we work

Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Palakkad pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Palakkad can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).