Online reputation management in Kozhikode

• Reply drafts for every new review in English or Malayalam, approved by you and posted within an agreed time
• A negative review protocol: a privacy-safe public reply, internal escalation and an offline route to resolve the complaint
• Flagging of spam, fake and abusive reviews through each platform's own reporting process
• Separate monitoring of individual doctors' ratings on Google and Practo
• Alerts for new reviews and for mentions of your institution or doctors in news and social media
• A monthly insight note for management on what patients praise and complain about, such as billing clarity, waiting time or parking

1. 1
   Baseline. We record ratings, review volume, reply rate and recent complaint themes on every platform, and compare them with nearby competitors in Kozhikode. We look at what a patient near Mananchira sees when they search your specialty today.
2. 2
   Set up. We claim and correct listings, agree when and how patients are asked for reviews, and build consent capture into the request.
3. 3
   Train. We run short sessions for front-desk and billing staff on asking every patient for a review the same neutral way, with no targets or pressure, and on logging complaints properly.
4. 4
   Reply and report. We draft replies to every review for quick approval, flag serious ones to you as a priority, and report rating trends and recurring issues every month. We compare enquiries from Kozhikode with those from Vadakara and Tirur and widen the radius where it pays.

Kozhikode is the main hospital centre of northern Kerala, with Government Medical College Kozhikode, the Government General Hospital (Beach Hospital) and private hospitals such as Aster MIMS at Govindapuram and Baby Memorial Hospital near Arayidathupalam, plus MVR Cancer Centre at Poolacode. Specialist clinics, dental and skin practices, fertility centres and diagnostic labs cluster along Mavoor Road and the bypass, and the city takes referrals from Wayanad, Malappuram and Kannur. City families choose by doctor's name and neighbourhood, referral patients arrive from Wayanad and the hill areas, and Gulf-connected families research procedures from abroad and expect WhatsApp replies outside Indian working hours; searches mix Malayalam, English and Manglish.

We run online reputation management by specialty, because multispecialty hospitals and fertility and IVF clinics in Kozhikode are searched for in different ways:

• Multispecialty hospital marketing in KozhikodeKozhikode has many private hospitals as well as the Government Medical College, so a hospital's overall name matters less than whether a family can quickly find the right consultant, OP day and casualty contact.
• Fertility and IVF clinic marketing in KozhikodeKozhikode's fertility clinics are often researched from Riyadh, Dubai or Doha before a couple flies home, so pages that explain the first visit, the tests involved and a realistic timeline do much of the work before the first call.
• Cancer centre marketing in KozhikodeKozhikode is a centre of Kerala's palliative care movement, with the Institute of Palliative Medicine on the medical college campus, so many families in the region already know home-based palliative support, and a cancer service is expected to speak about treatment gently, factually and without promises.
• Mental health clinic marketing in KozhikodeKozhikode has two public mental health institutions, the Government Mental Health Centre at Kuthiravattam and IMHANS beside the medical college, so a private mental health clinic here should explain plainly how it works, from appointment times and fees to privacy, rather than compete on reputation.

A working request routine and reply process is usually running within the first month, and review volume often rises once staff start asking consistently. The average rating moves slowly, over several months, because it reflects patient experience, which we can help you hear and act on but cannot manufacture. Reputation management is usually a monthly retainer, often combined with Google Business Profile management. Scope depends on the number of locations and doctors monitored, the platforms covered, expected review volume and whether staff training is included. Extra support during a review attack or a media issue can be added on agreed terms. See how our pricing works.

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From Kozhikode, our office opposite Aster Medcity is about 180 km, four and a half to five hours by road. The train from Ernakulam takes roughly four hours and is often quicker than the drive. Patients here often search by landmark, such as Mavoor Road, Mananchira and Palayam, so local pages and your Google Business Profile have to use those names.

• Online reputation management in Vadakara
• Online reputation management in Tirur
• Online reputation management in Manjeri
• Online reputation management in Kottakkal
• All healthcare marketing in Kozhikode
• Online reputation management: how we work

Can you write reviews for us, or get our staff and their families to post them?

No. Reviews written by the business or its staff, bought, or rewarded with a discount break Google's policies, can be removed by the platform and can be treated as misleading under consumer-protection law. What we do is make it easy for every patient who agreed to be contacted to leave their own review, asked the same neutral way, and reply to every review that comes in. The NMC's October 2026 advertising guidelines also bar doctors and hospitals from soliciting fake, paid or misleading reviews, and say a doctor should not request reviews for professional promotion on social media, so we agree with you, and your legal adviser where needed, who sends review requests and how.

A review accuses one of our doctors of negligence. What should we do?

Do not reply in anger or discuss the treatment, even if the reviewer has shared details publicly. Escalate it to management and your legal adviser first, then post a short, privacy-safe reply inviting the person to contact a named senior person directly. We draft that reply and the internal escalation note, and treat such reviews ahead of routine replies.

How long before the Google rating of our hospital or clinic improves?

Review volume can rise within weeks once staff ask consistently, but the average rating changes slowly, especially if you already have many reviews. It improves fastest when the complaints patients repeat, such as waiting time or billing, are actually fixed, which is why we report those themes to management every month.