Social media marketing in Punalur

• A monthly content calendar shared in advance and tied to the services patients nearby ask about most
• Static posts and carousels in Malayalam and English, designed in your brand style
• Doctor-led reels and short videos, filmed in batches on planned shoot days, showing each doctor's name, qualifications, registration status and registration number (for medical doctors, the SMR/NMR number the NMC's October 2026 guidelines expect)
• Seasonal content for Kerala's calendar, including monsoon fevers, Karkidakam, Onam, Christmas and Ramadan, and health days such as World Heart Day
• Coverage of camps, CME sessions, launches and community programmes
• Page clean-up so names, contact buttons, WhatsApp links and opening hours match on every platform

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. In Punalur, the benchmark is the three nearest hospitals and clinics on Google Maps.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Punalur, and adjust the next calendar. We compare enquiries from Punalur with those from Pathanamthitta and Kollam and widen the radius where it pays.

Punalur has a Government Taluk Headquarters Hospital. A small number of private hospitals, clinics, labs and pharmacies serve the town, and patients who need advanced care usually travel on to Kollam, Kottarakkara or Thiruvananthapuram. Patients come from a wide plantation and forest belt reaching Thenmala, Aryankavu and Kulathupuzha, including rubber and estate families, some with roots in Tamil Nadu, and travellers on the NH 744 route towards Sengottai. Many arrive by bus after a long journey.

We run social media marketing by specialty, because multispecialty hospitals and diagnostic centres in Punalur are searched for in different ways:

• Multispecialty hospital marketing in PunalurNH 744 brings traffic down the ghat section from the Tamil Nadu border, and during the Sabarimala season some pilgrims from Tamil Nadu also travel through Punalur, so a hospital with casualty services needs accurate 24-hour status and English directions on its Google profile.
• Diagnostic centre marketing in PunalurPeople who travel in from the hills want tests done and reported in one trip, so a diagnostic centre in Punalur should state which reports are ready the same day and whether fasting tests can be done early in the morning.
• Maternity hospital marketing in PunalurExpectant mothers in the forest-fringe villages can live an hour or more from a labour room, so a maternity hospital in Punalur should make planning easy: antenatal OP days, when to come in, how to reach the hospital at night and whom to call.
• Dialysis centre marketing in PunalurFor families in Thenmala, Aryankavu and Kulathupuzha, dialysis several times a week means repeated long bus journeys, so a unit in Punalur should publish session timings, slot availability and directions from the bus stand clearly.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

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From Punalur, our office opposite Aster Medcity is about 165 km, roughly four hours by road. Patients here often search by landmark, such as Chemmanthoor Junction, Punalur Suspension Bridge and Punalur Railway Station, so local pages and your Google Business Profile have to use those names.

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Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Punalur pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Punalur can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).