Social media marketing in Kollam

• Static posts and carousels in Malayalam and English, designed in your brand style
• Doctor-led reels and short videos, filmed in batches on planned shoot days, showing each doctor's name, qualifications, registration status and registration number (for medical doctors, the SMR/NMR number the NMC's October 2026 guidelines expect)
• Seasonal content for Kerala's calendar, including monsoon fevers, Karkidakam, Onam, Christmas and Ramadan, and health days such as World Heart Day
• Comment and message handling under a written protocol that never gives medical advice in public or confirms that someone was a patient
• Page clean-up so names, contact buttons, WhatsApp links and opening hours match on every platform
• Selective boosting of educational and hospital posts that already perform well, never posts that promote an individual doctor (NMC guidelines, clause 8.3(ii)), run from your own ad account with spend paid directly to Meta

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. In Kollam, the first check is how you appear for searches made around Chinnakada.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Kollam, and adjust the next calendar. By day 90 you can see which searches around Kollam bring calls, and the budget follows them.

Kollam's public hospitals include the District Hospital and the Government Victoria Hospital for women and children in the town centre, the ESIC hospital at Asramam and the Government Medical College at Parippally towards the southern edge of the district. Private multispecialty hospitals and medical colleges line NH 66 at Kottiyam, Mevaram and Ayathil, while dental, eye and fertility clinics cluster around Chinnakada and Kadappakada. Many patients are cashew-factory workers, most of them women, and fishing families from Neendakara and Sakthikulangara, some of them covered by ESI. Relatives working in the Gulf often research and pay for a parent's treatment, so WhatsApp enquiries and Malayalam reviews carry real weight.

We run social media marketing by specialty, because physiotherapy clinics and skin clinics in Kollam are searched for in different ways:

• Physiotherapy clinic marketing in KollamStudies of women cashew workers in Kollam district have found low back, hand and wrist, knee and neck pain to be common, with much of the work done seated for long hours. Physiotherapy that fits around factory shifts and explains costs plainly in Malayalam speaks directly to that need.
• Skin clinic marketing in KollamCashew shell oil is a known skin irritant, and research among women cashew workers in Kollam has recorded staining of the palms and fingers in those who roast and shell the nuts. Plain-Malayalam content on occupational hand care is relevant here in a way it is not in most towns.
• Orthopaedic hospital marketing in KollamMany working patients in Kollam put off back and joint problems until they start to affect their earnings, so an orthopaedic hospital does well to explain in plain Malayalam when to seek help and which non-surgical options it offers before surgery is discussed.
• Maternity hospital marketing in KollamThe government Victoria Hospital in the town centre is the district's public hospital for women and children, so a private maternity hospital in Kollam has to state clearly what it adds, such as room options, the newborn care available on site and the costs it is comfortable sharing.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

Get your free visibility audit on WhatsApp Call +91 90742 52889

From Kollam, our office opposite Aster Medcity is about 150 km, roughly three and a half to four hours by road. Trains from Kollam Junction to Ernakulam are often quicker than the drive up NH 66. Patients here often search by landmark, such as Chinnakada, Kadappakada and Asramam, so local pages and your Google Business Profile have to use those names.

• Social media marketing in Karunagappally
• Social media marketing in Punalur
• Social media marketing in Thiruvananthapuram
• Social media marketing in Kayamkulam
• All healthcare marketing in Kollam
• Social media marketing: how we work

Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Kollam pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Kollam can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).