Social media marketing in Kattappana

• Doctor-led reels and short videos, filmed in batches on planned shoot days, showing each doctor's name, qualifications, registration status and registration number (for medical doctors, the SMR/NMR number the NMC's October 2026 guidelines expect)
• Coverage of camps, CME sessions, launches and community programmes
• Comment and message handling under a written protocol that never gives medical advice in public or confirms that someone was a patient
• Page clean-up so names, contact buttons, WhatsApp links and opening hours match on every platform
• Selective boosting of educational and hospital posts that already perform well, never posts that promote an individual doctor (NMC guidelines, clause 8.3(ii)), run from your own ad account with spend paid directly to Meta
• A monthly report on messages, calls, saves, shares and reel watch time, with recommendations for the next calendar

1. 1
   Kick-off. We agree the tone of voice, the services to focus on, which doctors will appear and the topics that are off-limits. In Kattappana, the first check is how you appear for searches made around Vellayamkudy.
2. 2
   Calendar. Each month we share the next month's calendar with draft captions and designs, for approval by your nominated doctor or manager.
3. 3
   Shoot and publish. We film several reels in one visit to keep disruption to OPD low, publish on schedule and route medical questions from comments to your team.
4. 4
   Review. We look at which topics brought messages, saves and profile visits from people in and around Kattappana, and adjust the next calendar. By day 90 you can see which searches around Kattappana bring calls, and the budget follows them.

Kattappana has St. John's Hospital and the Government Taluk Hospital, along with other private hospitals, eye clinics and labs. For services the town lacks, families face a drive of an hour or more on hill roads to the Government Medical College Idukki at Cheruthoni, or longer to Kottayam, so the town relies heavily on what is available locally. Kattappana is a cardamom trading town, with the Spices Board's Spices Park at Puttady about 12 km away, and its patients include planters, traders and estate workers, among them Tamil-speaking workers, some of whom travel in from the Tamil Nadu side of the border.

We run social media marketing by specialty, because orthopaedic hospitals and cardiology centres in Kattappana are searched for in different ways:

• Orthopaedic hospital marketing in KattappanaWork on steep cardamom slopes and long jeep journeys on hill roads mean injuries can happen far from a hospital, so an orthopaedic service should make its 24-hour contact and directions from the estate roads easy to find.
• Cardiology centre marketing in KattappanaWith larger referral hospitals an hour or more away on hill roads, families want to know exactly what heart care is available in Kattappana itself, such as ECG, echo and emergency stabilisation, and when a patient will be sent on.
• Maternity hospital marketing in KattappanaHeavy rain and landslides can close hill roads around Kattappana in the monsoon, so leaving a delivery to the last moment is risky; a maternity hospital should publish antenatal OP days, admission advice and a 24-hour contact clearly.
• Dialysis centre marketing in KattappanaA missed dialysis session is dangerous, and in the monsoon some estate families can be hours from the nearest unit, so dialysis services in Kattappana should publish session times and emergency contacts and keep them updated through the rains.

A consistent page with a working calendar is usually running within the first month. Growth in local followers and enquiries from social media usually builds over three to six months of steady posting, and depends heavily on how often your doctors appear on camera. Social media marketing is usually a monthly retainer scoped by the number of posts and reels per month, shoot days, platforms and languages. Community management hours and any boosting are written into the scope, with boost spend paid by you directly to Meta. Longer video pieces can be added as separate projects. See how our pricing works.

Get your free visibility audit on WhatsApp Call +91 90742 52889

From Kattappana, our office opposite Aster Medcity is about 140 km, four hours or more by road. Patients here often search by landmark, such as Vellayamkudy, Puliyanmala and Thovarayar, so local pages and your Google Business Profile have to use those names.

• Social media marketing in Thodupuzha
• Social media marketing in Pala
• Social media marketing in Kottayam
• All healthcare marketing in Kattappana
• Social media marketing: how we work

Who approves our posts before they go live?

A doctor or manager you nominate approves the monthly calendar and every post with medical content. We separately check each post for compliance problems such as cure claims, unverifiable 'best' claims, patient testimonials or before-and-after images, which the NMC's October 2026 advertising guidelines restrict. Nothing that speaks for your hospital or clinic is published without that approval.

What happens to our pages and content if we stop working with you?

Your Facebook, Instagram and YouTube accounts stay in your organisation's name, with Adserr added as a partner or manager rather than an owner. Designs and videos made for you are handed over, and we remove our access when the engagement ends.

Should our hospital or clinic in Kattappana pay to boost posts?

Only selectively. Boosting a post that is already doing well, such as a camp announcement or a useful health explainer, to people within easy reach of Kattappana can be good value, while boosting festival greetings rarely is. A boosted post is an ad, so platform health policies and Indian advertising rules apply in full, and posts that promote an individual doctor should never be boosted (NMC guidelines, clause 8.3(ii)).