Healthcare advertising on Google and Meta in Kattappana

• Google Search campaigns built around treatment, specialty and 'near me' searches, with location targeting drawn around each branch and the towns that refer patients to you
• Negative keyword lists that stop spend on job seekers and students, such as searches for 'staff nurse vacancy' or 'MBBS admission', and on free-treatment searches
• Ad schedules matched to OPD and call-centre hours, so call ads run only when someone is there to answer
• Facebook and Instagram campaigns for planned procedures, factual health checkup package details and plain screening-camp announcements, with click-to-WhatsApp ads where patients prefer to start in chat and no discount, limited-period or fear-based wording
• One landing page per campaign showing the treatment, the doctors, the location and visible call and WhatsApp buttons
• Regular reviews of the search terms patients actually typed, with budget moved towards the departments and audiences producing real enquiries

1. 1
   Goal. We agree one measurable goal per campaign, such as more consultations for one treatment at one branch or more enquiries for a service patients nearby already search for, and the test budget you are comfortable with. In Kattappana, the benchmark is the three nearest hospitals and clinics on Google Maps.
2. 2
   Build. We open or audit the ad accounts in your name, write and compliance-check the ads, build the landing pages and test that every call and WhatsApp click is recorded.
3. 3
   Launch. Campaigns start on a modest daily budget around Kattappana, and in the first weeks we read the real search terms and comments closely to cut waste early.
4. 4
   Optimise and report. Through the month budget moves to what brings enquiries, and each month you get spend, enquiries and cost per enquiry by department, with a clear recommendation to scale, change or stop. By day 90 you can see which searches around Kattappana bring calls, and the budget follows them.

Kattappana has St. John's Hospital and the Government Taluk Hospital, along with other private hospitals, eye clinics and labs. For services the town lacks, families face a drive of an hour or more on hill roads to the Government Medical College Idukki at Cheruthoni, or longer to Kottayam, so the town relies heavily on what is available locally. Kattappana is a cardamom trading town, with the Spices Board's Spices Park at Puttady about 12 km away, and its patients include planters, traders and estate workers, among them Tamil-speaking workers, some of whom travel in from the Tamil Nadu side of the border.

We run healthcare advertising on Google and Meta by specialty, because orthopaedic hospitals and cardiology centres in Kattappana are searched for in different ways:

• Orthopaedic hospital marketing in KattappanaWork on steep cardamom slopes and long jeep journeys on hill roads mean injuries can happen far from a hospital, so an orthopaedic service should make its 24-hour contact and directions from the estate roads easy to find.
• Cardiology centre marketing in KattappanaWith larger referral hospitals an hour or more away on hill roads, families want to know exactly what heart care is available in Kattappana itself, such as ECG, echo and emergency stabilisation, and when a patient will be sent on.
• Maternity hospital marketing in KattappanaHeavy rain and landslides can close hill roads around Kattappana in the monsoon, so leaving a delivery to the last moment is risky; a maternity hospital should publish antenatal OP days, admission advice and a 24-hour contact clearly.
• Dialysis centre marketing in KattappanaA missed dialysis session is dangerous, and in the monsoon some estate families can be hours from the nearest unit, so dialysis services in Kattappana should publish session times and emergency contacts and keep them updated through the rains.

Search ads can bring calls within the first week if the landing pages and tracking are ready, but the first four to eight weeks are mostly about learning which searches and audiences turn into real patients. A stable cost per enquiry usually takes two to three months to establish, and it varies with specialty, season and how quickly your team answers. Ad spend is paid by you directly to Google and Meta and never passes through Adserr, and our management fee for planning, creative, landing pages, tracking and optimisation is separate. The fee depends on the number of campaigns, departments, branches and languages, and on how many landing pages need building. Offline media such as hoardings and print is paid separately, directly to the media owner. See how our pricing works.

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From Kattappana, our office opposite Aster Medcity is about 140 km, four hours or more by road. Patients here often search by landmark, such as Vellayamkudy, Puliyanmala and Thovarayar, so local pages and your Google Business Profile have to use those names.

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Why do Google or Meta keep rejecting our ads for a treatment?

Health ads are reviewed more strictly than most. Common reasons are claims of cure or guaranteed results, before-and-after or body-focused images, wording that suggests the viewer has a condition, and treatments the platform restricts. We check copy against both platform policy and Indian law before submitting, and when an ad is still disapproved we rewrite it or appeal through the platform's process.

Can our ads run only when the front desk can answer calls?

Yes. We set ad schedules to your OPD and call-centre hours and turn call assets off outside them, while WhatsApp or form ads can keep running overnight if someone replies first thing next morning. An unanswered call is the most expensive click your hospital or clinic can pay for.

How soon will ads bring patients to our hospital or clinic in Kattappana?

Calls and WhatsApp messages can start within days of launch, but whether they become appointments depends on your pricing, doctor availability and how quickly enquiries are answered. We judge campaigns on enquiries and, where you share booking data, on appointments, and we review after the first month before suggesting any increase in budget.