Healthcare advertising on Google and Meta in Kasaragod

• Negative keyword lists that stop spend on job seekers and students, such as searches for 'staff nurse vacancy' or 'MBBS admission', and on free-treatment searches
• Facebook and Instagram campaigns for planned procedures, factual health checkup package details and plain screening-camp announcements, with click-to-WhatsApp ads where patients prefer to start in chat and no discount, limited-period or fear-based wording
• Ad copy and creatives in Malayalam and English, and Arabic for Gulf audiences where needed, checked against the Drugs and Magic Remedies Act, the ASCI code and the Google and Meta healthcare policies before submission
• Tracking for calls, WhatsApp clicks and form enquiries, set up so enquiries are still counted if Meta restricts the website data your account can share as a health advertiser
• Regular reviews of the search terms patients actually typed, with budget moved towards the departments and audiences producing real enquiries
• A monthly report of spend, enquiries and cost per enquiry by department, branch and platform

1. 1
   Goal. We agree one measurable goal per campaign, such as more consultations for one treatment at one branch or more enquiries for a service patients nearby already search for, and the test budget you are comfortable with. In Kasaragod, the benchmark is the three nearest hospitals and clinics on Google Maps.
2. 2
   Build. We open or audit the ad accounts in your name, write and compliance-check the ads, build the landing pages and test that every call and WhatsApp click is recorded.
3. 3
   Launch. Campaigns start on a modest daily budget around Kasaragod, and in the first weeks we read the real search terms and comments closely to cut waste early.
4. 4
   Optimise and report. Through the month budget moves to what brings enquiries, and each month you get spend, enquiries and cost per enquiry by department, with a clear recommendation to scale, change or stop. The first review happens in person or on video, whichever suits the drive from Kochi.

Kasaragod has the government General Hospital in town, the Government Medical College at Ukkinadka, the District Hospital at Kanhangad and private hospitals including Aster MIMS Kasaragod at Chengala. For years many families have crossed the Karnataka border to Mangaluru, about 50 km north, for specialist and tertiary care. Kasaragod is multilingual, so patients may speak Malayalam, Kannada, Tulu, Beary or Konkani at home, and many move between Kasaragod and Mangaluru for work, study and treatment; Gulf-linked families are common in the coastal towns.

We run healthcare advertising on Google and Meta by specialty, because multispecialty hospitals and fertility and IVF clinics in Kasaragod are searched for in different ways:

• Multispecialty hospital marketing in KasaragodWhen the border crossing to Mangaluru was closed during the 2020 lockdown, Kasaragod families saw how much they depended on hospitals across the state line, so a local hospital that sets out its emergency and specialist services clearly speaks to a concern many still remember.
• Fertility and IVF clinic marketing in KasaragodMany coastal families in Kasaragod have members working in the Gulf, and couples often compare fertility clinics across the state line before deciding, so a clinic here needs clear timelines, first consultations by video and information that lets a couple plan around a short leave.
• Physiotherapy clinic marketing in KasaragodLong-term disability care is a real need in parts of Kasaragod, including among families affected by the endosulfan once sprayed on the district's cashew plantations, many of whom rely on government support, so a physiotherapy clinic should state plainly which services and schemes it works with and never use the issue to sell.
• Dialysis centre marketing in KasaragodDialysis was among the services most affected when the border closed in 2020, and patients in the north of the district still weigh a slot close to home against travel two or three times a week, so a Kasaragod centre's shift timings and waiting-list process need to be easy to check.

Search ads can bring calls within the first week if the landing pages and tracking are ready, but the first four to eight weeks are mostly about learning which searches and audiences turn into real patients. A stable cost per enquiry usually takes two to three months to establish, and it varies with specialty, season and how quickly your team answers. Ad spend is paid by you directly to Google and Meta and never passes through Adserr, and our management fee for planning, creative, landing pages, tracking and optimisation is separate. The fee depends on the number of campaigns, departments, branches and languages, and on how many landing pages need building. Offline media such as hoardings and print is paid separately, directly to the media owner. See how our pricing works.

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From Kasaragod, our office opposite Aster Medcity is about 360 km, eight to nine hours by road. An overnight train from Ernakulam is usually the easiest way to make the trip. Patients here often search by landmark, such as Kasaragod new bus stand, Kasaragod railway station and Vidyanagar, so local pages and your Google Business Profile have to use those names.

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• All healthcare marketing in Kasaragod
• Healthcare advertising (Google & Meta ads): how we work

Why do Google or Meta keep rejecting our ads for a treatment?

Health ads are reviewed more strictly than most. Common reasons are claims of cure or guaranteed results, before-and-after or body-focused images, wording that suggests the viewer has a condition, and treatments the platform restricts. We check copy against both platform policy and Indian law before submitting, and when an ad is still disapproved we rewrite it or appeal through the platform's process.

Can our ads run only when the front desk can answer calls?

Yes. We set ad schedules to your OPD and call-centre hours and turn call assets off outside them, while WhatsApp or form ads can keep running overnight if someone replies first thing next morning. An unanswered call is the most expensive click your hospital or clinic can pay for.

How soon will ads bring patients to our hospital or clinic in Kasaragod?

Calls and WhatsApp messages can start within days of launch, but whether they become appointments depends on your pricing, doctor availability and how quickly enquiries are answered. We judge campaigns on enquiries and, where you share booking data, on appointments, and we review after the first month before suggesting any increase in budget.