Healthcare advertising on Google and Meta in Thiruvananthapuram

• Negative keyword lists that stop spend on job seekers and students, such as searches for 'staff nurse vacancy' or 'MBBS admission', and on free-treatment searches
• Ad schedules matched to OPD and call-centre hours, so call ads run only when someone is there to answer
• Facebook and Instagram campaigns for planned procedures, factual health checkup package details and plain screening-camp announcements, with click-to-WhatsApp ads where patients prefer to start in chat and no discount, limited-period or fear-based wording
• Tracking for calls, WhatsApp clicks and form enquiries, set up so enquiries are still counted if Meta restricts the website data your account can share as a health advertiser
• Regular reviews of the search terms patients actually typed, with budget moved towards the departments and audiences producing real enquiries
• A monthly report of spend, enquiries and cost per enquiry by department, branch and platform

1. 1
   Goal. We agree one measurable goal per campaign, such as more consultations for one treatment at one branch or more enquiries for a service patients nearby already search for, and the test budget you are comfortable with. In Thiruvananthapuram, the benchmark is the three nearest hospitals and clinics on Google Maps.
2. 2
   Build. We open or audit the ad accounts in your name, write and compliance-check the ads, build the landing pages and test that every call and WhatsApp click is recorded.
3. 3
   Launch. Campaigns start on a modest daily budget around Thiruvananthapuram, and in the first weeks we read the real search terms and comments closely to cut waste early.
4. 4
   Optimise and report. Through the month budget moves to what brings enquiries, and each month you get spend, enquiries and cost per enquiry by department, with a clear recommendation to scale, change or stop. By day 90 you can see which searches around Thiruvananthapuram bring calls, and the budget follows them.

The capital's Government Medical College campus also holds the Regional Cancer Centre, the Sree Chitra Tirunal Institute for Medical Sciences and Technology and SAT Hospital for women and children. Around this public core sit large private multispecialty hospitals, dental and fertility clinics around Pattom, Kesavadasapuram and the NH 66 bypass, and a ring of ayurveda centres towards Kovalam and Varkala that serve foreign visitors. Patients range from state government employees and Technopark staff at Kazhakoottam to families who cross from Kanyakumari district in Tamil Nadu for cancer, heart and kidney care. Many search in English for a named doctor or a specific procedure, and medical-tourism visitors arrive through Thiruvananthapuram International Airport.

We run healthcare advertising on Google and Meta by specialty, because ayurveda hospitals and physiotherapy clinics in Thiruvananthapuram are searched for in different ways:

• Ayurveda hospital marketing in ThiruvananthapuramTwo markets sit side by side here: overseas and domestic guests who book coastal ayurveda stays around Kovalam and Varkala weeks ahead, often after reading travel reviews, and city families who want an ayurveda physician near home. Each needs its own pages, language and booking route.
• Physiotherapy clinic marketing in ThiruvananthapuramTechnopark at Kazhakoottam and the capital's many government offices keep a large workforce at desks all day, and neck, back and wrist complaints are a common result. Early-morning and evening physiotherapy slots near the IT corridor and the office districts are worth promoting.
• Eye hospital marketing in ThiruvananthapuramLong screen hours at Technopark and in government offices bring regular demand for eye tests, spectacles and dry-eye advice from people who can only come before or after work. Online booking and clear evening timings suit this group.
• Cardiology centre marketing in ThiruvananthapuramSree Chitra Tirunal Institute and the Medical College's cardiology services are public options in the city, so a private cardiology centre is compared with them on visible specifics: named cardiologists, what is done on site, waiting times and how emergencies are handled.
• Maternity hospital marketing in ThiruvananthapuramWith SAT Hospital on the Medical College campus as a public option, private maternity care is chosen on what families can see before booking: named obstetricians, room options, newborn care on site and clear package information where you are comfortable sharing it.
• Cancer centre marketing in ThiruvananthapuramThe Regional Cancer Centre is on the Medical College campus. A private oncology service in the city should say plainly what it offers, such as day-care chemotherapy, palliative care, a second opinion or follow-up closer to home.

Search ads can bring calls within the first week if the landing pages and tracking are ready, but the first four to eight weeks are mostly about learning which searches and audiences turn into real patients. A stable cost per enquiry usually takes two to three months to establish, and it varies with specialty, season and how quickly your team answers. Ad spend is paid by you directly to Google and Meta and never passes through Adserr, and our management fee for planning, creative, landing pages, tracking and optimisation is separate. The fee depends on the number of campaigns, departments, branches and languages, and on how many landing pages need building. Offline media such as hoardings and print is paid separately, directly to the media owner. See how our pricing works.

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From Thiruvananthapuram, our office opposite Aster Medcity is about 215 km, roughly five to six hours by road. An express train to Ernakulam is often quicker than the drive up NH 66. Patients here often search by landmark, such as Pattom, Kesavadasapuram and Ulloor, so local pages and your Google Business Profile have to use those names.

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• All healthcare marketing in Thiruvananthapuram
• Healthcare advertising (Google & Meta ads): how we work

Why do Google or Meta keep rejecting our ads for a treatment?

Health ads are reviewed more strictly than most. Common reasons are claims of cure or guaranteed results, before-and-after or body-focused images, wording that suggests the viewer has a condition, and treatments the platform restricts. We check copy against both platform policy and Indian law before submitting, and when an ad is still disapproved we rewrite it or appeal through the platform's process.

Can our ads run only when the front desk can answer calls?

Yes. We set ad schedules to your OPD and call-centre hours and turn call assets off outside them, while WhatsApp or form ads can keep running overnight if someone replies first thing next morning. An unanswered call is the most expensive click your hospital or clinic can pay for.

How soon will ads bring patients to our hospital or clinic in Thiruvananthapuram?

Calls and WhatsApp messages can start within days of launch, but whether they become appointments depends on your pricing, doctor availability and how quickly enquiries are answered. We judge campaigns on enquiries and, where you share booking data, on appointments, and we review after the first month before suggesting any increase in budget.