Fertility and IVF clinic marketing agency in Manjeri

The free audit covers your Google Business Profile, reviews, website and nearby competitors, and you get a short written summary of what to fix first. After that, the core package for a fertility and IVF clinic is:

• Education pages on causes of infertility, tests, IUI, IVF and ICSI, written with your fertility specialists in plain Malayalam and English
• A cost explainer for IUI and IVF that sets out what a cycle includes, what costs extra (medicines, embryo freezing, ICSI) and why figures vary between couples
• A discreet enquiry route: an anonymous question form and WhatsApp replies from a trained counsellor, with the couple choosing how they want to be contacted
• An enquiry-to-treatment tracker that follows couples from first enquiry to consultation, tests and cycle start, with consent-based data handling in line with the DPDP Act as its rules take effect
• A Google Business Profile with the right fertility categories, consultation hours and real clinic photos rather than stock images of babies, with your ART registration shown on the website
• A planning page for couples where one partner works abroad, explaining which tests can be done before travel and how a cycle can be timed around leave
• Search ads on treatment and symptom terms, with sex-selection and gender-related keywords added as negatives and no remarketing lists built from fertility page visits

Patients around Manjeri type phrases like these, not an agency's idea of your specialty. We map each one to the page, listing or ad that should win it.

• “fertility clinic near Kacheripadi”
• “IVF treatment cost in Manjeri”
• “IUI treatment in Manjeri”
• “not getting pregnant after 1 year doctor in Manjeri”
• “PCOD treatment for pregnancy in Manjeri”
• “low sperm count treatment in Manjeri”
• “male infertility specialist near Court Road”
• “ICSI cost in Manjeri”

In Kerala, many couples face questions from relatives within a year or two of marriage, so the search for fertility help is often hidden and anxious. A clinic's online presence has to reassure them privately, with clear information and a way to ask a question without giving a name, before they will ever call.

Patients come from Manjeri and the towns towards Nilambur, Wandoor and Areekode, along with bystanders of medical college inpatients who search late in the day for pharmacies, labs and scans nearby; many households have relatives in the Gulf who join treatment decisions over WhatsApp. In Manjeri a patient often arrives with a prescription, a referral or a test request from somewhere else, so a provider has to make it easy to act on: which services it offers, how long reports or appointments take and whether walk-ins are seen.

1. 1
   Days 1-30. Review your website, Google profile, social posts and ads for anything that could breach the ART Act, PCPNDT Act or advertising rules, including old keywords, images and success-rate claims, and fix those first. Map the couple's journey with your counsellor and set up private enquiry handling and tracking up to the first consultation. In Manjeri, the benchmark is the three nearest fertility and IVF clinics on Google Maps.
2. 2
   Days 31-60. Publish the cost explainer, IUI-versus-IVF and male infertility pages, start careful search ads on treatment terms with negative keyword lists in place, and record the first specialist videos answering the questions couples ask most. Local pages cover Manjeri and the places patients travel from, such as Malappuram and Perinthalmanna.
3. 3
   Days 61-90. Run the first online Q&A session, add the planning page for Gulf-based couples, and review the pipeline from enquiries to consultations to cycles started. Budget then moves toward the searches and content that bring couples who go ahead, not toward the cheapest leads. We compare enquiries from Manjeri with those from Malappuram and Perinthalmanna and widen the radius where it pays.

From Manjeri, our office opposite Aster Medcity is about 170 km, roughly four to four and a half hours by road. See healthcare marketing in Manjeri for how we work locally.

The services we usually start with for fertility and IVF clinics:

• Hospital SEO
• Healthcare advertising (Google & Meta ads)
• Doctor branding
• Medical video production

IVF advertising must never hint at choosing a baby's sex, which the PCPNDT and ART Acts prohibit, and should avoid 'guaranteed pregnancy' promises and success-rate claims, which consumer law and the NMC's October 2026 advertising guidelines restrict. Check borderline campaigns with your legal adviser. Our guide to hospital advertising rules in India explains the main points. Read more about our fertility and IVF clinic marketing across Kerala.

• Couples moving from consultation to tests and to cycle start
• Calls and WhatsApp enquiries from the Google profile and treatment pages
• Attendance at online Q&A sessions and the questions couples raise, used to plan education content

Couples with a partner in the Gulf usually plan consultations and cycles around summer leave in July and August and the December holidays, and they start researching months earlier, so planning content and ads need to be live well before those windows.

You get a written scope and quote after the free audit. Retainers cover the work; any ad spend goes directly to the platforms. See how our pricing works.

Get your free visibility audit on WhatsApp Call +91 90742 52889

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Should our fertility clinic publish its IVF success rates?

Not in advertising. The NMC's October 2026 guidelines say doctors shall not advertise professional success rates and bar '100% success'-style claims (clause 8.1(iii)), and a single headline percentage may also breach consumer and advertising rules. If you share outcome data on an information page at all, give the age group, cycle type, definition of success and number of cycles, and clear it with your legal adviser first. We often help clinics explain what affects success instead, which couples find more useful.

Which keywords are off limits for IVF advertising?

Anything about choosing or knowing the baby's sex is prohibited, so terms such as 'gender selection', 'boy baby' and 'sex determination' are blocked as negative keywords and never used in content. We also keep out 'guaranteed pregnancy', 'baby or money back' and commercial surrogacy terms. The list is reviewed regularly, because new phrasings keep appearing.