Healthcare advertising on Google and Meta in Edappally

• Google Search campaigns built around treatment, specialty and 'near me' searches, with location targeting drawn around each branch and the towns that refer patients to you
• Negative keyword lists that stop spend on job seekers and students, such as searches for 'staff nurse vacancy' or 'MBBS admission', and on free-treatment searches
• Ad schedules matched to OPD and call-centre hours, so call ads run only when someone is there to answer
• One landing page per campaign showing the treatment, the doctors, the location and visible call and WhatsApp buttons
• Ad copy and creatives in Malayalam and English, and Arabic for Gulf audiences where needed, checked against the Drugs and Magic Remedies Act, the ASCI code and the Google and Meta healthcare policies before submission
• Regular reviews of the search terms patients actually typed, with budget moved towards the departments and audiences producing real enquiries

1. 1
   Goal. We agree one measurable goal per campaign, such as more consultations for one treatment at one branch or more enquiries for a service patients nearby already search for, and the test budget you are comfortable with. We look at what a patient near Edappally church junction sees when they search your specialty today.
2. 2
   Build. We open or audit the ad accounts in your name, write and compliance-check the ads, build the landing pages and test that every call and WhatsApp click is recorded.
3. 3
   Launch. Campaigns start on a modest daily budget around Edappally, and in the first weeks we read the real search terms and comments closely to cut waste early.
4. 4
   Optimise and report. Through the month budget moves to what brings enquiries, and each month you get spend, enquiries and cost per enquiry by department, with a clear recommendation to scale, change or stop. The first review can be held at your hospital or clinic or at our office.

Edappally is where NH 66 and NH 544 meet under the flyover, with Amrita Hospital at Ponekkara nearby and Lulu Mall drawing shoppers from across central Kerala. The road towards Palarivattom is lined with dental, skin and hair, eye and diagnostic centres, while residential pockets such as Vattekunnam, Elamakkara and Mamangalam support family clinics, paediatricians and physiotherapy practices. Patients range from long-settled Edappally families and Amrita's student and staff community to young professionals renting near the metro and shoppers passing through; they search using the mall, metro stations and the church junction as landmarks and often open three or four listings to compare ratings before calling.

We run healthcare advertising on Google and Meta by specialty, because multispecialty hospitals and dental clinics in Edappally are searched for in different ways:

• Multispecialty hospital marketing in EdappallyEdappally already has Amrita Hospital at Ponekkara, and Renai Medicity is a short drive away at Palarivattom, so a mid-sized hospital here competes department by department, with named consultants and OPD timings, rather than on its name.
• Dental clinic marketing in EdappallyLulu Mall, the metro stations and the offices along NH 66 bring a steady flow of people through Edappally, and short appointments such as a check-up or urgent tooth pain are often booked by people who are already nearby.
• Skin clinic marketing in EdappallySkin, hair and cosmetic practices operate along the bypass between Edappally and Palarivattom, so a skin clinic here is often compared with others a short drive away on the same search, and doctor credentials and clear procedure information decide the choice.
• Paediatric clinic marketing in EdappallyYoung families renting near the metro and in Elamakkara and Vattekunnam often look for a paediatrician they can reach without crossing the Edappally junction at peak hours, so the clinic on their side of the flyover tends to get the call.

Search ads can bring calls within the first week if the landing pages and tracking are ready, but the first four to eight weeks are mostly about learning which searches and audiences turn into real patients. A stable cost per enquiry usually takes two to three months to establish, and it varies with specialty, season and how quickly your team answers. Ad spend is paid by you directly to Google and Meta and never passes through Adserr, and our management fee for planning, creative, landing pages, tracking and optimisation is separate. The fee depends on the number of campaigns, departments, branches and languages, and on how many landing pages need building. Offline media such as hoardings and print is paid separately, directly to the media owner. See how our pricing works.

Get your free visibility audit on WhatsApp Call +91 90742 52889

From Edappally, our office opposite Aster Medcity is about 9 km, 20 to 30 minutes by road. Patients here often search by landmark, such as Edappally Toll, Edappally church junction and Changampuzha Park, so local pages and your Google Business Profile have to use those names.

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Why do Google or Meta keep rejecting our ads for a treatment?

Health ads are reviewed more strictly than most. Common reasons are claims of cure or guaranteed results, before-and-after or body-focused images, wording that suggests the viewer has a condition, and treatments the platform restricts. We check copy against both platform policy and Indian law before submitting, and when an ad is still disapproved we rewrite it or appeal through the platform's process.

Can our ads run only when the front desk can answer calls?

Yes. We set ad schedules to your OPD and call-centre hours and turn call assets off outside them, while WhatsApp or form ads can keep running overnight if someone replies first thing next morning. An unanswered call is the most expensive click your hospital or clinic can pay for.

How soon will ads bring patients to our hospital or clinic in Edappally?

Calls and WhatsApp messages can start within days of launch, but whether they become appointments depends on your pricing, doctor availability and how quickly enquiries are answered. We judge campaigns on enquiries and, where you share booking data, on appointments, and we review after the first month before suggesting any increase in budget.